Videowise

Videowise is an AI-powered video commerce platform designed specifically for ecommerce brands and retailers seeking measurable conversion rate optimization uplifts. The platform transforms video from passive content into an active, shoppable, and revenue-generating asset that can be deployed across every customer touchpoint. Videowise enables brands to embed shoppable videos on product detail pages (PDPs), homepages, and collection pages, run live shopping events with real-time checkout capabilities, and generate studio-quality product visuals using artificial intelligence. The platform also offers automatic repurposing of user-generated content (UGC) and video replays into short, high-performing clips. A key differentiator is its full revenue attribution system, which provides clear visibility into which videos drive conversions and revenue. Trusted by over 4,000 brands and retailers, Videowise has been proven to increase conversion rates by up to 35%, average order value by 28%, and revenue per session by 20%. The platform is rated highly across major review sites, including over 50 five-star reviews on G2, over 250 five-star reviews on Shopify, and over 40 five-star reviews on TrustPilot. Videowise serves as the video commerce engine for brands looking to scale growth without scaling headcount, turning every video into a measurable growth asset.

Shoppable Videos

Videowise transforms standard video content into a direct path to purchase. Shoppable videos can be seamlessly embedded across product detail pages, collection pages, homepages, and other key moments in the buyer journey. This feature allows viewers to click on products within the video and complete a purchase without leaving the page, significantly reducing friction in the buying process. The result is a benchmark-setting conversion uplift, with brands typically seeing double-digit increases in conversion rates when implementing shoppable video experiences across their sites.

Live Shopping

Videowise enables brands to sell in real time everywhere at once through its live shopping capabilities. This feature supports real-time checkout during live streams, allowing viewers to purchase products as they are being showcased. After the live event ends, the platform automatically converts streams into shoppable replays and on-demand experiences, ensuring continued conversion long after the broadcast concludes. Brands using this feature have generated over $2 million in live shopping sales within their first six months, demonstrating the powerful revenue potential of real-time video commerce.

AI Media Library

The AI Media Library serves as the intelligence layer for all video assets within the Videowise platform. Every video uploaded is automatically understood by artificial intelligence, making it instantly searchable and organized. The system tags, categorizes, and indexes video content based on visual elements, products featured, and other metadata. This intelligence allows teams across marketing, merchandising, and content departments to quickly find and reuse video assets across different campaigns and channels, eliminating the need for manual tagging and organization.

AI Studio

Videowise AI Studio enables brands to generate studio-quality product videos from still images using artificial intelligence. This feature dramatically scales video production without requiring additional headcount or expensive equipment. The AI processes product images and creates consistent, high-quality video content that is ready to publish across a brand's site with a single click. This capability is particularly valuable for brands with large product catalogs that need to create video content at scale, reducing production time and costs while maintaining professional quality standards.

Boosting Conversion Rates on Product Detail Pages

Ecommerce brands use Videowise to embed shoppable videos directly on product detail pages, turning passive browsing into active purchasing. When shoppers watch a video that demonstrates product features, usage, or benefits, they can click directly on products featured in the video to add them to their cart. This seamless integration reduces the steps between discovery and purchase, resulting in conversion rate increases of up to 35%. Brands like Dr. Dennis Gross have seen average order value increases of 7% by implementing video carousels on their PDPs.

Running Live Shopping Events for New Product Launches

Brands leverage Videowise live shopping capabilities to create excitement and urgency around new product launches. During live events, hosts can showcase products in real time, answer viewer questions, and process transactions instantly through the integrated checkout system. After the live stream ends, the platform automatically creates shoppable replays that continue to generate revenue. This approach has proven highly effective, with brands like Skullcandy increasing revenue per session by 7.9% and others generating over $2.8 million in new revenue from live shopping events.

Repurposing User-Generated Content for Social Commerce

Videowise enables brands to transform social media engagement into direct revenue by making user-generated content shoppable. The platform automatically collects UGC from platforms like TikTok, Instagram, and Facebook, manages usage rights, and converts these videos into shoppable experiences. Brands can then deploy this content across their own channels and product pages, turning authentic customer testimonials and demonstrations into conversion-driving assets. This approach has helped brands like Dr. Squatch achieve impressive 9.9% conversion rates from UGC-driven video content.

Scaling Video Production for Large Product Catalogs

Brands with extensive product lines use Videowise AI Studio to generate professional product videos at scale without increasing their production team. By uploading product images, the AI creates consistent, high-quality video content for every item in the catalog. This capability is essential for brands that need to maintain video content across hundreds or thousands of SKUs. The resulting videos can be published across product pages, collection pages, and marketing channels with a single click, ensuring comprehensive video coverage that drives consistent conversion uplift across the entire catalog.

How does Videowise attribute revenue to specific videos?

Videowise provides full revenue attribution across every video deployed through the platform. This means brands can see exactly which videos are driving conversions, influencing revenue, and accelerating growth. The performance analytics dashboard delivers clear, actionable insights across every customer touchpoint, allowing brands to optimize their video strategy based on real revenue data rather than vanity metrics. This attribution system enables data-driven decisions about which videos to promote, which to retire, and which content formats generate the highest return on investment.

Can Videowise integrate with my existing ecommerce platform?

Yes, Videowise is designed to integrate seamlessly with major ecommerce platforms, particularly Shopify where it has earned over 250 five-star reviews. The platform embeds directly into product detail pages, homepages, and collection pages without requiring complex technical implementation. Videowise also integrates with social media platforms including TikTok, Instagram, and Facebook, enabling brands to extend shoppable video experiences across their entire digital ecosystem. The platform's architecture is built for compatibility with existing ecommerce infrastructure.

What types of businesses benefit most from Videowise?

Videowise is built for ecommerce brands and retailers of all sizes who are looking for measurable conversion rate optimization uplifts. The platform is particularly valuable for brands with large product catalogs that need to scale video production efficiently, businesses that want to leverage user-generated content for social commerce, and companies seeking to implement live shopping events. The platform has proven effective across diverse verticals including fashion, beauty, electronics, home goods, and consumer packaged goods, with over 4,000 brands and retailers currently using the platform.

How does Videowise handle user-generated content rights management?

Videowise includes a UGC Hub feature that provides comprehensive control over user-generated content. The platform uses social listening to automatically collect UGC from across the internet, then provides tools to manage and control usage rights for each piece of content. Brands can track which creators generated the content, manage permissions, and ensure compliance with licensing agreements. This automated approach eliminates the manual work typically required to source, organize, and legally use UGC, while reducing the risk of copyright issues or unauthorized usage.