Roast My Web

About Roast My Web

Roast My Web is an advanced AI-powered website audit tool designed to deliver comprehensive, client-ready analysis reports in approximately two minutes. It transforms any URL into a polished document that pinpoints critical issues harming user trust and conversion rates, providing clear, actionable recommendations for immediate improvement. The platform is engineered specifically for digital professionals, including marketing agencies, independent freelancers, and startup founders, who need to deliver high-value insights quickly and efficiently. Its core value proposition lies in automating the labor-intensive process of manual website reviews, saving users hours per project while elevating their service offering. By combining deep analysis across UX, design, conversion optimization, SEO, and mobile responsiveness into a single, streamlined audit, Roast My Web empowers users to identify sales-killing problems and present data-backed solutions to clients with confidence and professionalism.

Features of Roast My Web

One-Click AI Website Audit

This core feature allows users to generate a comprehensive website analysis simply by pasting a URL. In about two minutes, the AI engine evaluates the site across multiple critical dimensions, including design aesthetics, user experience, content quality, conversion elements, and mobile performance. It delivers an overall score and a section-by-section breakdown, turning complex web diagnostics into an easily digestible, actionable report without requiring technical expertise or manual inspection.

Client-Ready Report Editor & Custom Branding

After generating an audit, users can fully customize the report to meet client-specific needs. The built-in editor allows for modifying text, hiding sections, or adding custom advice. With one click, you can apply your agency's logo, brand colors, and contact information, transforming the raw analysis into a polished, professionally branded PDF. This feature ensures every deliverable is presentation-ready, reinforcing your brand authority and saving significant time on report design and formatting.

Cross-Device Compatibility & Competitor Comparison

Roast My Web automatically checks how a website performs on different devices, identifying mobile-specific issues that could be breaking the user experience. Additionally, it offers a competitor comparison function, enabling users to see how their site ranks against others in their niche. This provides crucial context, highlighting competitive advantages and weaknesses to inform a more strategic improvement plan focused on outranking key market players.

Batch Audits and Deep Thinking Mode

For users managing multiple sites or client portfolios, the batch audit feature allows for pasting up to 100 URLs at once for simultaneous analysis, enabling scalable audit processes. For mission-critical pages like high-value landing pages, the "Thinking Mode" activates a deeper level of AI reasoning. This mode spends more time analyzing subtle usability and persuasion elements, delivering higher-confidence, more nuanced recommendations to optimize the most important pages for maximum impact.

Use Cases of Roast My Web

Digital Agencies and Freelancers

Agencies and freelancers can use Roast My Web to streamline their client onboarding and audit processes. Instead of spending days manually reviewing a prospect's website, they can generate a professional, branded audit in minutes. This serves as a powerful sales tool to demonstrate immediate value, win new business, and provide a clear roadmap for retainer or project work, significantly improving pitch efficiency and client acquisition.

Startup Founders and Indie Hackers

Founders building and optimizing their own products can leverage the tool for unbiased, actionable feedback. It acts as an instant expert review, identifying conversion leaks, UX friction points, and SEO shortcomings that might be overlooked internally. This enables solo entrepreneurs and small teams to make data-informed design and copy decisions quickly, improving their site's performance without the cost of hiring a consultant.

SEO and Conversion Rate Optimization (CRO) Specialists

Specialists focused on driving traffic and conversions can use the tool for rapid initial diagnostics. The combined SEO and UX analysis in one report helps pinpoint where technical issues meet user experience failures. It provides a prioritized list of fixes, allowing specialists to focus their efforts on the changes that will most impact rankings and revenue, thereby optimizing their workflow and demonstrating clear ROI to clients.

Web Designers and Developers

Before handing off a finished website to a client, designers and developers can run a final audit to catch any overlooked issues. The cross-device checks ensure the site is functional and aesthetically pleasing on all screen sizes, while the UX and conversion analysis verifies that the design effectively guides users toward intended actions. This final quality check helps prevent post-launch complaints and revisions.

Frequently Asked Questions

How long does it take to get a website audit report?

A full, comprehensive audit report is generated in approximately two minutes. Simply paste the target URL into the platform, and the AI will analyze the site across multiple categories and deliver a detailed, scored report with actionable recommendations almost instantly.

Can I customize the audit reports for my clients?

Yes, extensive customization is a key feature. Roast My Web includes a manual report editor that allows you to modify the AI-generated text, hide sections you don't want to include, and add your own notes. You can also apply your custom branding—including logo, colors, and contact details—with one click to create a fully white-labeled, professional PDF to share.

What aspects of my website does the AI analyze?

The AI conducts a holistic analysis across several key performance areas. This includes Search Engine Optimization (SEO), Design and Aesthetics, User Experience (UX), Content Quality and Copywriting, Conversion Optimization elements, and Mobile Responsiveness. Each category receives a score and specific feedback, providing a 360-degree view of your site's strengths and weaknesses.

Is there a guarantee if I'm not satisfied with the service?

Roast My Web offers a 30-day money-back guarantee. This allows you to test the platform, generate audits, and evaluate the quality of the insights risk-free. If you find the tool does not meet your expectations within the first 30 days, you can request a full refund.