Masset

Masset is the easiest AI-powered digital asset management platform designed to solve the content chaos that plagues modern organizations. It provides your entire team with one searchable, centralized home for every deck, one-pager, image, video, and document, ensuring all content is always on-brand and up to date. The platform is built for teams across marketing, sales, enablement, partners, and operations who need to find any asset in seconds, update content once and have those changes ripple everywhere, and share with trackable links that reveal exactly what gets used. What truly sets Masset apart is its seamless integration with the AI tools your team already relies on, such as ChatGPT, Claude, Copilot, and Cursor. Instead of these tools guessing or generating generic responses, Masset plugs your approved content directly into them, so both people and AI pull the right, current, and authoritative information. This prevents story drift at machine speed, where AI retells your company narrative from nothing. With features like a unified library featuring natural-language search, an MCP server for AI connectivity, an AI assistant named Myca that lives in Slack and Teams, Boards for organizing content, trackable Shares with CRM writeback, analytics, version control, and built-in training, Masset offers a complete solution. It supports unlimited seats, operates on a month-to-month basis, is SOC 2 compliant, and guarantees that your data is never used to train AI models. Masset is the home your business content needs, ending the version chase and ensuring your story is told accurately every time.

Unified Library with Natural-Language Search

This feature provides a single, centralized repository for all your business content, including decks, case studies, videos, PDFs, and more. The natural-language search capability allows users to find any asset by simply describing what they need in plain English, eliminating the need to remember file names or folder structures. This dramatically reduces the time spent searching for content and ensures that everyone can locate the correct, approved version instantly.

MCP Server for AI Tools

Masset speaks MCP, the open language that AI tools use to access real content. By connecting your approved library directly to AI assistants like ChatGPT, Claude, Copilot, and Cursor, this feature ensures that every AI-generated draft, summary, or response is based on your actual, current materials. It prevents AI from guessing or hallucinating, maintaining brand consistency and accuracy across all AI-driven workflows.

Myca AI Assistant

Myca is an intelligent AI assistant that operates directly within your team's communication platforms, specifically Slack and Microsoft Teams. Team members can ask Myca for the latest version of any asset, such as a pricing deck or battle card, and receive the correct, approved file in seconds. This eliminates the need to dig through shared drives, email threads, or message histories, saving significant time and reducing errors from using outdated content.

Version Control and Trackable Shares

Version control ensures that when you update a file in Masset, every instance of that content is automatically updated everywhere it is used, including shared links, boards, Slack answers, and AI drafts. The trackable Shares feature provides detailed analytics on who views, downloads, or interacts with your content, with optional writeback to CRM systems like Salesforce and HubSpot. This gives you complete visibility into content usage and effectiveness.

Sales Enablement and Deal Acceleration

Sales teams can instantly access the most current pricing decks, battle cards, case studies, and one-pagers from a single source. By using Myca in Slack, a sales rep can ask for the latest pricing deck while on a call with a prospect and receive the correct file in 15 seconds. This ensures that prospects always see accurate, up-to-date information, accelerating deal cycles and improving close rates.

Marketing Content Distribution and Governance

Marketing teams can manage their entire content library, from brand voice guides to product tour videos, in one organized location. They can update a single master file, and the change propagates to every board, shared link, and AI tool that references it. This eliminates the chaos of multiple versions floating in Google Drive, email attachments, and personal desktops, ensuring brand consistency across all channels.

AI-Powered Content Creation and Drafting

Content creators and writers can leverage Masset's MCP server to have AI tools like ChatGPT and Claude draft new materials based on approved company content. For example, asking an AI to write a one-pager about the platform will result in a draft that accurately cites and reflects the actual product documentation, case studies, and messaging guides stored in Masset. This prevents generic, inaccurate AI outputs.

Partner and Channel Enablement

Partner teams can grant external partners access to a curated set of approved assets through Boards and trackable Shares. Partners can find the latest product information, sales collateral, and training materials without needing internal access. The analytics on Shares reveal which content partners are actually using, allowing the enablement team to refine their offerings and support partner success more effectively.

How does Masset connect with AI tools like ChatGPT and Claude?

Masset uses an MCP server, which is an open protocol that AI tools understand. You connect your Masset library to the MCP server, and then any integrated AI tool can read from and write to your approved content. When you ask an AI to create a document or answer a question, it pulls directly from your vetted materials instead of generating a generic response.

Is my data safe and private when using Masset?

Yes. Masset is SOC 2 compliant, meaning it meets rigorous standards for security, availability, and confidentiality. Crucially, Masset has a strict policy of never training AI models on your data. Your business content remains private and is used only to serve your team and your AI tools, not to improve external models.

How does version control work when I update a file?

When you upload a new version of a file, such as updating a pricing deck from V12 to V13, Masset automatically propagates that change everywhere. Every tracked share link now points to V13, every Board that contains the file shows V13, every answer Myca provides uses V13, and every AI draft generated through the MCP server references V13. This ends the version chase completely.

Does Masset integrate with my existing CRM or communication tools?

Yes. Masset integrates with Slack and Microsoft Teams through the Myca AI assistant, allowing you to find and share content directly within your chat workflows. It also offers trackable Shares with CRM writeback capabilities for systems like Salesforce and HubSpot, meaning you can log content views and interactions directly into your customer relationship management platform for detailed analytics.