Billboards America vs SMB Sales Boost

AI Planning Genius (Billy)

Billy is an intelligent AI assistant that simplifies campaign planning. By analyzing trusted U.S. audience insights, traffic counts, mobility data, census demographics, and verified OOH performance metrics, Billy can build custom media plans, suggest target audiences, and recommend the most effective billboard locations tailored to your specific campaign goals and budget, all through a conversational interface.

National Interactive Billboard Map

The platform features a comprehensive, interactive map that allows users to visually search and explore over 200,000 billboard displays across more than 50 markets. Users can filter by billboard type, location, and other parameters to find available inventory, compare options, and view real-time pricing and availability directly on the map, enabling informed and efficient decision-making.

Self-Serve Booking & Campaign Management

Billboards America provides a seamless, end-to-end workflow from discovery to execution. Users can select locations, choose dates, review campaign details, and finalize payment securely in minutes. A centralized dashboard allows for easy management of all campaigns, including real-time performance insights and a simple drag-and-drop artwork upload system for creative approval.

Extensive OOH Format Network

The platform offers access to a complete spectrum of out-of-home advertising formats. This includes traditional Bulletins and Posters, dynamic Digital Billboards, large-format Spectaculars and Murals, Transit and Airport displays, Street Furniture, and Retail advertising. This diversity ensures advertisers can find the perfect medium to reach their audience in any context.

Exclusive Daily Fresh Lead Sourcing

SMB Sales Boost's foundational feature is its exclusive focus on newly registered businesses. The system sources data daily, ensuring you receive contact information for companies that have just launched. This results in a database of over 9,900 new leads added on average each day, with contact details that are accurate and verified at the point of collection, drastically reducing the issue of stale or incorrect emails and phone numbers common in older databases.

AI-Powered Keyword & Category Filtering

To help you target your ideal customer, the platform includes intelligent filtering across a vast taxonomy of over 1,233 SMB categories such as restaurants, law firms, salons, and contractors. You can use AI-powered keyword searches to narrow down leads by specific services, business models, or other criteria, ensuring that the daily leads delivered to your inbox or retrieved via API are highly relevant to your sales offerings.

Seamless CRM & Automation Integration

The service is built for efficiency with robust integration capabilities. Leads can be exported in CSV, JSON, or Excel formats for easy upload into any CRM system like Salesforce or HubSpot. More importantly, it offers a fully documented REST API with over 35 endpoints, giving developers and operations teams programmatic access to search, filter, and retrieve live lead data to automate pipelines directly into email tools, dialers, or custom applications.

Native AI Agent Integration (MCP & Claude Code)

SMB Sales Boost is designed for the future of automated sales with first-class AI agent support. It provides an official Model Context Protocol (MCP) server, allowing any MCP-compatible AI agent to query live business data directly. Additionally, a published Claude Code skill on GitHub enables Claude AI to access the SMB Sales Boost API natively, allowing AI agents to autonomously search for and incorporate fresh lead intelligence into agentic workflows without manual intervention.

Local Business Awareness Campaigns

Small and medium-sized local businesses, such as restaurants, retailers, or service providers, can use the platform to easily find and book affordable poster or digital bulletin placements in their immediate community. This drives high-frequency, localized visibility among potential customers during their daily commutes.

National Brand Product Launches

Large national brands launching a new product or service can leverage the platform's scale and AI planning to execute a coordinated, multi-market campaign. They can efficiently book high-impact formats like Digital Bulletins and Spectaculars in key demographic markets to generate massive awareness and buzz simultaneously.

Targeted Transit and Airport Advertising

Brands aiming to reach commuters, business travelers, or tourists can utilize the platform to specifically book Transit Displays (bus ads) and Airport Advertising. These formats capture audiences with high dwell times in metropolitan areas and travel hubs, ideal for services, luxury goods, or destination marketing.

Geotargeted Campaigns with Digital Integration

Advertisers looking to bridge offline and online marketing can use Billboards America to place digital OOH ads in specific locations. These campaigns can be paired with digital geotargeting strategies, using the billboards to create real-world brand impact that drives online engagement and measurable foot traffic.

B2B Sales Teams & Agencies

Sales teams and marketing agencies can use SMB Sales Boost to build targeted prospect lists of new businesses that are prime for their services. By reaching out first with a tailored pitch before any competitors, they can secure meetings and close deals faster, leveraging the higher conversion rates associated with prospects who have no existing vendor lock-in.

Freelancers & Independent Consultants

Freelancers offering services like web design, accounting, or legal consulting can identify new businesses that will immediately need their expertise. The daily lead feed acts as a consistent pipeline of potential clients who are in the setup phase and actively seeking partners, allowing consultants to grow their practice with qualified, timely opportunities.

SaaS Companies Targeting SMBs

Software companies that sell productivity, marketing, or operations tools to small businesses can integrate the SMB Sales Boost API into their sales automation stack. This enables them to automatically identify and reach out to new businesses that would benefit from their software, creating a highly efficient, automated top-of-funnel lead generation machine.

AI-Powered Sales Automation

Developers and sales operations professionals can build fully automated outbound sales pipelines by connecting SMB Sales Boost to AI agents via the MCP server or Claude Code skill. The AI can autonomously qualify fresh leads based on custom criteria, draft personalized outreach emails, and schedule follow-ups, turning lead generation and initial contact into a hands-free process.

Billboards America is a comprehensive, self-serve digital platform that revolutionizes the planning, booking, and management of out-of-home (OOH) advertising campaigns across the United States. It serves as a direct gateway to a vast national network of over 200,000 billboard displays, covering every major format including Digital Bulletins, Posters, Spectaculars, Transit Displays, Airport ads, Murals, and Street Furniture. The platform is designed for businesses of all sizes, from local small businesses to large national brands, eliminating the traditional need for intermediaries and complex agency negotiations. Its core value proposition is simplifying the entire OOH advertising journey through technology and data. This is achieved by providing an interactive map for searching locations, real-time pricing and availability, and an integrated campaign management dashboard. Central to its offering is an AI planning assistant, Billy, which leverages audience data, traffic counts, and performance metrics to recommend optimal locations for any budget and goal. Billboards America empowers advertisers to execute targeted, measurable, and impactful outdoor campaigns with unprecedented ease, scale, and clarity, making out-of-home advertising truly accessible.

SMB Sales Boost is a specialized B2B leads database engineered to provide a decisive first-mover advantage in sales outreach. It focuses exclusively on sourcing and delivering contact information for newly registered small-to-medium businesses (SMBs) across all 50 US states. The core value proposition is freshness and timeliness. While traditional lead providers often sell recycled, outdated data, SMB Sales Boost sources fresh business registrations daily. This ensures sales teams receive email and phone contact data for brand-new businesses before those leads appear in common databases like Apollo or ZoomInfo, effectively eliminating competition for that crucial first contact.

The platform is built for B2B sales teams, marketing agencies, freelancers, and consultants who sell products or services to small businesses. It transforms outbound sales by providing prospects who are actively setting up operations and are highly likely to be seeking new vendors, leading to significantly higher conversion rates. The service includes automated daily lead delivery, powerful AI filtering, and multiple export options. Furthermore, it is uniquely designed for the modern sales stack with native AI agent integration via an official MCP server and a Claude Code skill, allowing users to seamlessly plug live lead data into automated, agentic sales workflows.

What types of billboards can I book on Billboards America?

You can book a wide variety of out-of-home formats, including traditional Bulletins and Posters, Digital Billboards, large-format Spectaculars and Murals/Wallscapes, Transit Displays (like bus advertising), Airport ads, Street Furniture (e.g., bus shelters), and Junior Posters. The network encompasses over 200,000 displays nationwide.

How does the AI planning assistant, Billy, work?

Billy is an AI-powered tool that helps you plan your campaign. You can interact with Billy by providing your campaign goals, target audience, and budget. It then analyzes extensive data sets including audience demographics, traffic patterns, and performance metrics to recommend the most optimal billboard locations and create a tailored media plan for you.

Is Billboards America suitable for small businesses with a limited budget?

Absolutely. The platform is designed for businesses of all sizes. Its self-serve nature and transparent, real-time pricing allow small businesses to find and book cost-effective options like local posters or junior posters that fit their budget, without the need for a large agency commitment or complex negotiations.

How do I upload my artwork and manage my live campaign?

Once you have booked a campaign, you can manage everything from your user dashboard. The platform includes a simple drag-and-drop artwork upload system for submitting your creative. After upload, it goes through an approval process. The dashboard also provides tools for managing your campaign schedule and viewing insights.

How is SMB Sales Boost different from Apollo or ZoomInfo?

Traditional providers like Apollo often aggregate and resell data that can be years old, leading to outdated contacts and high competition. SMB Sales Boost focuses exclusively on newly registered businesses, providing fresh leads that are not yet in those large databases. This means you get accurate contact information and the opportunity to be the first sales rep to reach out, resulting in better timing and higher conversion rates.

What is your data sourcing and accuracy guarantee?

We source data daily from multiple public and proprietary sources tracking new business registrations across the United States. Our focus on newly launched businesses means the contact details are collected at the point of registration, ensuring high initial accuracy. We back our service with a "no questions asked" 30-day money-back guarantee if the data does not meet your expectations.

Can I integrate this data with my CRM or other tools?

Absolutely. SMB Sales Boost is built for integration. You can manually export leads in CSV, JSON, or Excel formats for any CRM. For full automation, our comprehensive REST API with 35+ endpoints allows you to pipe live lead data directly into your CRM, email marketing platforms, dialers, or custom-built sales tools seamlessly.

What are the AI Agent integrations (MCP/Claude Code)?

Our AI Agent integrations allow you to connect SMB Sales Boost directly to AI workflows. The MCP (Model Context Protocol) Server lets any compatible AI agent query our live database. The Claude Code skill, available on GitHub, gives Claude AI direct API access. This enables AI agents to autonomously search for, filter, and use fresh lead data within their reasoning and action processes for automated outreach.

Billboards America is a digital platform in the out-of-home (OOH) advertising category, enabling businesses to directly book and manage billboard campaigns nationwide. It simplifies the traditionally complex process with AI tools and a vast inventory. Users often explore alternatives for various reasons, such as seeking different pricing models, specific regional or format focuses not covered, or a need for more hands-on agency services versus a self-serve model. The search for a different user experience or integration capabilities also drives comparison. When evaluating other OOH solutions, key considerations include the scope and quality of the available inventory network, the transparency of pricing and booking, the sophistication of planning and targeting tools, and the ease of campaign management and performance tracking. The ideal platform should align with your campaign goals, budget, and desired level of control.

SMB Sales Boost is a specialized B2B leads database in the marketing and sales intelligence category. It focuses on providing daily-updated contact information for newly registered small-to-medium businesses across the United States, giving users a first-mover advantage in their outreach efforts. Users often explore alternatives for several reasons. These can include budget constraints, the need for different feature sets like specific CRM integrations or data enrichment, or a requirement for a different type of lead source beyond new business registrations. Platform compatibility and the scale of data needed are also common factors. When evaluating an alternative, key considerations should include the freshness and accuracy of the data, the specificity of the targeting and filtering options available, and the ease of integrating the data into your existing sales workflow. The delivery method, such as API access or manual exports, and the overall cost relative to the value provided are also critical decision points.