Billboards America

About Billboards America

Billboards America is a comprehensive, self-serve digital platform that revolutionizes the process of planning, booking, and managing out-of-home (OOH) advertising campaigns across the United States. It serves as a direct gateway to a vast national network of over 200,000 billboard displays, covering every major format including Digital Bulletins, Posters, Spectaculars, Transit Displays, Airport ads, Murals, and Street Furniture. The platform is designed for businesses of all sizes, from local small businesses to large national brands, eliminating the traditional need for intermediaries and complex agency negotiations. Its core value proposition is simplifying the entire OOH advertising journey. This is achieved through intelligent tools like its AI planning assistant, Billy, which uses audience data, traffic counts, and performance metrics to recommend optimal locations. Users can search an interactive map, compare real-time pricing and availability, book campaigns in minutes, and manage everything with real-time insights—all from a single, user-friendly dashboard. Billboards America empowers advertisers to execute targeted, measurable, and impactful outdoor campaigns with unprecedented ease, scale, and clarity.

Features of Billboards America

AI-Powered Planning Genius (Billy)

Billy is an intelligent AI assistant that transforms campaign planning. By analyzing trusted U.S. audience data, traffic patterns, census demographics, and verified OOH performance metrics, Billy can build custom media plans, suggest target audiences, and pinpoint the best billboard locations tailored to specific campaign goals and budget constraints. This data-driven approach removes guesswork and ensures strategic placement for maximum impact.

National Billboard Locator & Search Map

The platform features an extensive, interactive map that allows users to visually search thousands of billboard locations across all 50 states. Advertisers can apply filters by billboard type, location, and other parameters to find available inventory that suits their campaign needs. This tool provides direct access to a massive network, enabling easy discovery and comparison of options in target markets, from roadside highways to major metropolitan areas.

Streamlined Self-Serve Booking Platform

Billboards America offers a seamless, end-to-end booking process designed for efficiency. Users can select their desired locations and dates, review campaign details, securely finalize payment, and upload artwork for approval—all within the same platform. This "book in minutes" functionality democratizes access to premium OOH advertising, bypassing traditional lengthy procurement cycles and agency intermediaries.

Comprehensive OOH Format Portfolio

The platform provides access to a complete spectrum of out-of-home advertising formats. This includes classic Bulletins and Posters, dynamic Digital Billboards, high-impact Spectaculars and Wallscapes, Transit and Airport advertising, Street Furniture, and Retail media. This diversity ensures advertisers can execute integrated, multi-format campaigns or select the specific medium that best aligns with their messaging and audience reach objectives.

Use Cases of Billboards America

Launching a New Product Nationwide

A large consumer brand launching a new beverage can use Billboards America to execute a synchronized nationwide campaign. Utilizing Billy the AI for planning, they can identify high-traffic corridors in top DMA markets, book a mix of Digital Bulletins for dynamic messaging and large-format Posters for sustained presence, and manage the entire rollout from a single dashboard to ensure consistent market entry.

Driving Local Store Foot Traffic

A regional restaurant chain or auto dealership can leverage the platform to target hyper-local audiences. By using the search map to find available billboards on key commuter routes near their locations, they can book cost-effective Junior Posters or Transit displays. This targeted OOH strategy increases brand visibility within the community and drives immediate, measurable visits from nearby consumers.

Building Brand Prestige with Landmark Media

A fashion label or tech company aiming to enhance brand prestige and make a bold statement can book iconic Spectaculars, Murals, or Wallscapes in landmark locations like Times Square or downtown Los Angeles. Billboards America provides direct access to these high-impact, high-visibility formats, allowing brands to create memorable experiences and generate significant media buzz and social sharing.

Supplementing Digital Campaigns with Geotargeted OOH

An e-commerce or app-based company can amplify its digital retargeting efforts by using OOH. They can use audience mobility data on the platform to place Digital Billboards in physical locations frequented by their online target demographic. This creates a powerful omnichannel effect, reinforcing digital ads with unmissable physical presence and driving higher conversion rates.

Frequently Asked Questions

What types of billboards can I book through Billboards America?

Billboards America offers an extensive portfolio of out-of-home formats. This includes traditional Bulletins and Posters, digital versions of both, high-impact Spectaculars and Murals/Wallscapes, Transit advertising (like bus displays), Airport advertising, Street Furniture (e.g., bus shelters), and Junior Posters. Our network covers virtually every major OOH category across the United States.

How does the AI planning tool, Billy, work?

Billy is an AI-powered assistant that simplifies campaign planning. You provide your campaign goals, target audience, and budget. Billy then analyzes a vast dataset including traffic counts, mobility patterns, census demographics, and historical OOH performance to generate intelligent recommendations. It can suggest the best billboard types and specific locations to reach your audience effectively and maximize your advertising spend.

Is there a minimum budget or contract length required?

Billboards America is designed for flexibility to accommodate businesses of all sizes. The platform facilitates both short-term tactical campaigns and long-term brand-building initiatives. While specific costs depend on location, format, and duration, the self-serve model allows you to set your own budget and choose campaign dates that fit your needs, often without mandatory long-term commitments.

How do I upload artwork and what are the specifications?

Once you have selected and booked your billboard locations, the platform will guide you through the artwork upload process. You can typically drag and drop your creative files. Each billboard type and specific location has its own technical specifications (size, resolution, file format). These detailed specs are provided during the booking process, and our system or support team can assist to ensure your artwork is approved and ready for display.

Pricing of Billboards America

Billboards America operates on a flexible, non-subscription model where pricing is determined by the specific details of your campaign. Costs are influenced by several key factors: the type of billboard format (e.g., Digital Bulletin vs. Poster), the geographic location and visibility of the selected display, the duration of the campaign (number of weeks or months), and the rotation/impression rate for digital units. The platform's self-serve interface provides real-time, transparent pricing as you search the map and select different locations and dates, allowing you to compare options and build a campaign that fits your budget. For precise quotes, it is recommended to use the search tools or contact their team directly to discuss your objectives.