Sentaiment

About Sentaiment

Sentaiment is an AI brand perception platform designed for marketing, communications, and PR agencies and teams. In an era where 89% of B2B buyers use AI models like ChatGPT, Claude, and Gemini to research vendors, controlling your narrative within these systems is critical. Sentaiment provides the essential visibility and control that brands need by showing exactly how the world's most influential AI models describe and represent them. The platform automates the complex process of auditing AI perception, moving teams from flying blind to having strategic clarity. It identifies risks from misinformation, uncovers opportunities for better positioning, and delivers actionable steps to shape AI-driven narratives before they shape the market. By tracking perception across multiple models and over time, Sentaiment empowers agencies to proactively manage their brand's most important modern touchpoint: AI search and conversation.

Features of Sentaiment

Perception Audit & Echo Score

Sentaiment automates a comprehensive brand audit by querying over 10 major AI models, including ChatGPT, Claude, Gemini, Perplexity, Grok, and Llama, with 50+ real-world scenarios. This process, completed in just 5 minutes, generates your proprietary Echo Score. This single, unified metric quantifies how clearly and consistently AI models describe your brand, allowing you to track performance, identify narrative gaps, and understand which sources are shaping the responses about your company.

Model-Specific Suggested Actions

Beyond just identifying problems, Sentaiment provides clear, prioritized, and model-specific recommendations to correct errors and align your brand story. These actionable steps are tailored to how each AI model interprets information, offering specific copy, schema, and content guidance. This feature ensures you can efficiently fix misrepresentations, reinforce key strengths, and verify that your changes have been effectively adopted by the AI models.

Multi-Model Monitoring Dashboard

Gain centralized visibility into your brand's perception across all major large language models (LLMs) in a single, intuitive dashboard. The platform continuously monitors and collects data from each model, providing standardized reporting and trend analysis. This eliminates the need for manual, individual queries and data collection, saving teams weeks of work and providing a holistic view of your AI brand presence.

Executive Reporting & Trend Tracking

Sentaiment transforms complex AI perception data into simple, shareable summaries for stakeholders and board presentations. You can export detailed reports showcasing your Echo Score trends, the drivers behind changes, top identified issues, and planned corrective actions. The platform also automates trend tracking over time, alerting you to perception drift and measuring the impact of your alignment efforts.

Use Cases of Sentaiment

Proactive Brand Risk Management

Marketing and PR teams use Sentaiment to proactively identify and mitigate risks where AI models might be disseminating outdated, incorrect, or off-brand information. By catching these misrepresentations early, teams can implement corrective actions before the narrative influences potential customers, protecting brand reputation and authority in the market.

Strengthening Competitive Positioning

Agencies leverage the platform to audit their clients' AI perception against key competitors. By analyzing the "exposure gap" in AI results, teams can identify strategic opportunities to strengthen their clients' positioning, emphasize unique value propositions, and ensure their brand stands out clearly within AI-generated research and summaries.

SEO and Content Strategy Alignment

Content and SEO teams utilize Sentaiment's insights to ensure their website headers, schema markup, and published content are optimized for how AI models read and interpret information. This ensures that the foundational digital assets are correctly understood by LLMs, leading to more accurate and favorable brand descriptions in AI outputs.

Agency Service Offering Expansion

Forward-thinking marketing and PR agencies integrate Sentaiment into their service portfolio as a dedicated AI brand perception offering. This allows them to provide cutting-edge, high-value audits and ongoing monitoring services to their clients, helping them manage a new critical dimension of brand management and generating new revenue streams.

Frequently Asked Questions

What is an Echo Score?

The Echo Score is a proprietary metric generated by Sentaiment that measures the clarity and consistency of how AI models describe your brand. It consolidates data from queries across multiple large language models into a single, trackable number. A higher score indicates a more aligned and accurate AI perception, while a lower score highlights gaps and misrepresentations that need to be addressed.

How does Sentaiment query the AI models?

Sentaiment uses a systematic, automated process to query models like ChatGPT, Claude, and Gemini. It runs a battery of over 50 real-world brand scenarios and search prompts through each model in parallel. This method reads the actual, live models—not synthetic tests—to provide genuine insights into how your brand is currently being represented in AI interactions.

What kind of actions does the platform suggest?

The platform provides model-specific Suggested Actions that are prioritized by impact and effort. These can include direct fixes for factual errors, recommendations to update website schema or meta descriptions, content adjustments to reinforce key messaging, and strategies to improve source credibility. Each action includes clear guidance on implementation.

How long does it take to see results?

You can set up Sentaiment and receive your first comprehensive Perception Audit and Echo Score in approximately 5 minutes. While initial visibility is immediate, influencing AI model outputs requires implementing the suggested fixes. Brands typically see measurable improvements in their AI visibility and perception alignment within 30 days of consistent application of the platform's recommendations.