Pursuit
Pursuit uses AI to uncover and score public sector sales opportunities well before RFPs are released.
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About Pursuit
Pursuit is an advanced AI-powered sales intelligence platform tailored specifically for businesses engaged in selling to state, local, and educational (SLED) government entities. By transforming the often intricate and opaque public-sector sales process into a streamlined, data-driven operation, Pursuit equips sales, business development, and sales operations teams with critical insights. The platform caters to government technology vendors, SaaS companies, and contractors, offering unparalleled visibility into a vast public sector market encompassing over 110,000 entities. Pursuit's core mission is to eliminate friction in the sales process by enabling companies to focus their efforts on high-probability contract opportunities and to identify crucial buying signals effectively. By continuously monitoring and analyzing data from diverse public entities, Pursuit evaluates procurement likelihood, detects live buying intent from various sources, and provides accurate contact information for the entire buying committee. This centralized intelligence empowers sales teams to transition from reactive RFP chasing to proactive and strategic pipeline generation, ultimately enhancing their chances of winning contracts.
Features of Pursuit
Pre-RFP Intelligence
Pursuit surfaces buying signals 6 to 18 months before RFPs go live, allowing your team to position itself as the incumbent rather than an outsider. This early insight into procurement activities enables proactive engagement with potential clients.
Centralized Data Monitoring
The platform continuously monitors and analyzes data from over 90,000 public entities, providing a comprehensive view of buying signals, procurement cycles, and critical budget information that informs sales strategies.
Seamless CRM Integration
With native integrations to Salesforce and HubSpot, Pursuit ensures that data flows directly into your existing stack, eliminating manual data entry and enhancing the accuracy of your sales intelligence.
Role-Specific Functionality
Pursuit is designed with deep functionality for every role within your go-to-market team, from Revenue Operations to Account Executives, ensuring that every team member has the tools they need to succeed in their specific tasks.
Use Cases of Pursuit
Revenue Operations Efficiency
Revenue operations teams can leverage Pursuit to achieve 94% data accuracy through continuous enrichment, significantly reducing the time spent on data management and allowing teams to focus on strategic initiatives.
Sales Leadership Insights
Sales leaders can use Pursuit to identify which sales representatives are working on which signals, analyze territory coverage gaps, and forecast with confidence using real-time SLED buying indicators to drive team performance.
Targeted Marketing Campaigns
Marketing teams can build account-based marketing (ABM) campaigns centered around real buying signals, such as budget approvals and contract expirations, thus improving campaign effectiveness and conversion rates.
Enhanced Account Executive Preparedness
Account executives can utilize Pursuit’s Chrome extension for instant meeting preparation, gaining insights into the incumbent, contract values, and procurement details before every call, leading to improved win rates.
Frequently Asked Questions
What is Pursuit?
Pursuit is an AI-powered sales intelligence platform that provides businesses selling to SLED entities with critical insights and data-driven tools to enhance their sales processes and contract win rates.
How does Pursuit help in identifying contract opportunities?
Pursuit identifies buying signals 6 to 18 months prior to RFPs going live, enabling sales teams to engage with potential clients well before formal procurement processes begin, thereby increasing their chances of success.
Can Pursuit integrate with my existing CRM?
Yes, Pursuit offers native integrations with major CRM platforms like Salesforce and HubSpot, ensuring seamless data flow and enhancing the efficiency of your sales operations.
What types of organizations can benefit from Pursuit?
Pursuit is designed for government technology vendors, SaaS companies, and contractors that sell to state, local, and educational entities, providing them with the intelligence needed to navigate complex procurement processes.
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