Pursuit

About Pursuit

Pursuit is an AI-powered sales intelligence platform specifically engineered for businesses that sell to state, local, and educational (SLED) government entities. It transforms the traditionally complex and opaque public-sector sales process into a data-driven, efficient operation. The platform serves sales, business development, and sales operations teams at government technology vendors, SaaS companies, and contractors by providing unparalleled visibility into the public sector market. Its core mission is to remove friction from selling to government agencies by ensuring companies focus their efforts where the probability of winning a contract is highest and never miss critical buying signals. Pursuit achieves this by continuously monitoring and analyzing data from over 90,000 public entities, scoring their procurement likelihood, detecting live buying intent from documents and meetings, and surfacing accurate, actionable contact information for the entire buying committee. This centralized intelligence empowers sales teams to move from reactive RFP chasing to proactive, strategic pipeline generation.

Features of Pursuit

Pursuit Radar

Pursuit Radar acts as an AI-driven early warning system for public-sector sales. It scans millions of document pages and transcripts daily from target accounts, using proprietary AI to match mentioned problems and initiatives to your specific solutions. The moment a relevant topic is discussed in a public meeting or document, you receive an immediate alert. This feature provides enterprise-level research for every target, telling you not just that an opportunity exists, but precisely whom to contact and what to say based on the context of the discussion, allowing you to engage long before an RFP is formally issued.

Pursuit Intel

Pursuit Intel is the comprehensive data engine at the platform's core. It maintains a constantly refreshed database of over 3 million public-sector contacts and 90,000+ entities. This module provides deep entity insights, including fiscal year-end dates, operating budgets, and federal funding data. It enables propensity modeling to find prospects similar to your best existing customers and allows you to track competitors' technology stacks within target agencies. All this enriched data can be integrated and pushed in real-time directly into your CRM, ensuring your entire commercial team operates from a single source of truth.

Pursuit Chrome Extension

The Pursuit Chrome Extension brings powerful public-sector intelligence directly into your daily workflow. As you browse government agency websites, news articles, or procurement portals, the extension automatically detects the entity and provides instant, comprehensive visibility. It shows the full buying committee, complete with contact details and roles, indicates which contacts and entities are already in your CRM, and allows for seamless one-click exporting of missing contacts. This tool eliminates manual research and ensures reps have critical context at their fingertips during any online interaction.

AI-Powered Entity Scoring & Signal Detection

This foundational feature underpins the entire Pursuit platform. It employs advanced AI algorithms to assign a dynamic score to every public-sector entity, evaluating its likelihood to purchase based on budgetary signals, historical procurement patterns, and current initiatives. Simultaneously, it detects live buying signals by analyzing public records, budget documents, and meeting agendas. This dual capability ensures sales teams can strategically prioritize accounts with the highest win probability and be alerted the moment a genuine buying window opens, maximizing both efficiency and effectiveness.

Use Cases of Pursuit

Proactive Pipeline Generation for Sales Teams

Sales representatives use Pursuit to shift from a reactive RFP response model to a proactive pipeline-building strategy. By setting up Radar alerts for specific keywords related to their solutions, reps are notified the instant a city council discusses a new public safety initiative or a school board debates upgrading its software. This allows them to make timely, informed outreach to the relevant contacts surfaced by Pursuit, building relationships and positioning their solution months before a formal procurement process begins, significantly increasing win rates.

Strategic Territory Planning for Sales Leadership

Sales directors and VPs leverage Pursuit's entity scoring and comprehensive data for strategic territory planning and account prioritization. Instead of relying on gut feeling or sparse public data, leaders can use the platform to identify which counties, states, or agencies have the highest propensity to buy based on budget, existing tech stack, and aligned initiatives. This data-driven approach ensures resources are allocated to the most promising markets and accounts, optimizing the entire team's effort for maximum revenue impact and efficient market penetration.

CRM Enrichment and Contact Management

Sales operations teams utilize Pursuit Intel to automate and maintain the accuracy of their CRM database. By pushing Pursuit's constantly refreshed database of millions of verified public-sector contacts and enriched entity records into Salesforce or HubSpot, they eliminate manual data entry and outdated information. This ensures every sales rep has access to a complete buying committee, accurate budget details, and key signals, directly within their existing workflow, saving countless hours of research and improving data hygiene.

Competitive Intelligence and Deal Strategy

Account executives and strategists use Pursuit to gain a critical edge during active opportunities. By examining a target entity's profile, they can see what competing technologies are already in use, understand the agency's procurement history, and identify all key stakeholders. This intelligence allows them to tailor their messaging, anticipate competitor strengths and weaknesses, and ensure they are engaging the full decision-making committee, leading to more compelling proposals and a stronger negotiating position.

Frequently Asked Questions

What types of public-sector entities does Pursuit cover?

Pursuit provides comprehensive coverage of the U.S. state, local, and education (SLED) market. This includes over 90,000 entities such as state agencies, counties, cities, towns, K-12 school districts, higher education institutions, and special districts (like transportation, water, and utility authorities). The platform continuously crawls and monitors public documents and data from all these entity types to provide complete market visibility.

How does Pursuit detect "live buying signals"?

Pursuit uses AI to scan and analyze millions of pages from public documents, meeting agendas, minutes, and transcripts on a daily basis. Its natural language processing is trained to identify discussions related to budgeting, planning, problem-solving, and procurement initiatives. When the AI detects discussions that align with your solution's capabilities, it triggers an immediate alert, signaling that the entity is actively investigating a need that you can address, often well before a formal solicitation is released.

How does the data integration with my CRM work?

Pursuit offers seamless integration with popular CRM platforms like Salesforce. The Pursuit Intel module allows you to map its data fields to your existing CRM objects. Once configured, you can schedule automatic syncs or manually push enriched entity records, contact details, budget signals, and propensity scores directly into your CRM. This ensures your sales team has access to Pursuit's intelligence without leaving their primary sales platform.

Is Pursuit suitable for companies new to selling to the government?

Absolutely. Pursuit is an invaluable tool for both established government contractors and companies new to the public sector. For newcomers, it dramatically reduces the learning curve by providing clear visibility into a complex market, identifying the most promising entry points, and supplying the accurate contact and contextual information needed to navigate unfamiliar procurement landscapes. It helps new market entrants avoid common pitfalls and compete effectively from the start.