About Peekaboo
Peekaboo is the premier AI Search visibility platform designed for the modern digital landscape. It empowers brands and marketing agencies to systematically track, analyze, and optimize their presence within AI-powered search platforms like ChatGPT, Gemini, and Perplexity. As consumer search behavior shifts towards conversational AI, traditional SEO is no longer sufficient. Peekaboo addresses this critical gap by providing actionable insights into how and when a brand is mentioned in AI-generated answers. The platform's core mission is to transform these AI mentions into tangible business growth by improving visibility, understanding competitive positioning, and identifying optimization opportunities. It is specifically built for professionals who need to safeguard and enhance their brand's authority in an AI-first world, offering a structured approach to a previously opaque and uncharted territory of digital marketing.
Features of Peekaboo
AI Search Performance Tracking
Peekaboo continuously monitors major AI platforms, including ChatGPT and Gemini, to track when and how your brand is mentioned in response to specific user prompts. This goes beyond simple alerts, providing detailed context on the ranking, sentiment, and completeness of the mention within the AI's answer, giving you a clear picture of your brand's AI search footprint.
Prompt-Based Visibility Monitoring
The platform allows you to select and track specific, relevant prompts that potential customers are likely to use. You can monitor queries related to product comparisons, feature inquiries, and industry-specific questions to see exactly which prompts trigger mentions of your brand, competitors, or key industry terms.
Competitive Analysis & Benchmarking
Gain a strategic advantage by understanding not just your own visibility, but also that of your competitors. Peekaboo enables you to benchmark your AI search presence against key market players, revealing gaps, opportunities, and competitive threats within AI-generated answers across various conversational queries.
Optimization Insights & Reporting
Peekaboo translates raw data into actionable intelligence. The platform provides clear, structured reports and insights on how to improve your visibility. This includes guidance on content optimization, prompt engineering strategies, and other tactics to increase the frequency and quality of your brand's mentions in AI search results.
Use Cases of Peekaboo
For Digital Marketing Agencies
Agencies can leverage Peekaboo to provide a cutting-edge service to their clients, offering AI search visibility audits and ongoing optimization. It allows them to demonstrate tangible value by protecting and growing their clients' brand authority in emerging AI search channels, creating a new revenue stream and competitive differentiation.
For Brand Managers & In-House Marketing Teams
Brand managers can use Peekaboo to protect their brand's reputation and market position. By monitoring how their products and services are presented in AI answers, they can ensure accuracy, identify misleading information, and proactively optimize their digital assets to secure favorable mentions that drive consideration and sales.
For SEO & Content Strategy Professionals
SEO specialists can integrate AI search visibility into their overall strategy. Peekaboo helps identify which topics and question-based prompts are most valuable in AI search, informing content creation and on-page optimization efforts to capture traffic from both traditional and AI-powered search interfaces.
For Market Research & Competitive Intelligence
Business intelligence teams can utilize Peekaboo as a research tool to understand market perceptions and trends. By analyzing how entire product categories are discussed by AI, they can gather insights on emerging features, pricing expectations, and consumer sentiment without manual, large-scale querying.
Frequently Asked Questions
What is AI Search visibility?
AI Search visibility refers to how often and in what context a brand, product, or service is mentioned in the answers generated by conversational AI platforms like ChatGPT or Gemini. Unlike traditional SEO which ranks web pages, this focuses on your presence within the AI's dialogue, which is becoming a primary source of information for users.
Which AI platforms does Peekaboo track?
Peekaboo is designed to track your visibility across leading AI search and chat platforms. This includes major models such as OpenAI's ChatGPT, Google's Gemini, and Perplexity AI. The platform aims to cover the key environments where consumers are asking questions and making discovery decisions.
How do I start using Peekaboo?
You can begin by using the free tool on the Peekaboo website. Simply enter your website URL to receive a foundational AI visibility report at no cost and without requiring a credit card or account sign-up. For ongoing tracking and advanced features, you can explore their paid plans starting with a free trial.
Why is monitoring AI mentions important for my business?
As AI becomes a primary search tool, its answers directly influence user perception and purchase decisions. If your brand is absent, mentioned negatively, or a competitor is favored, you lose potential business. Monitoring allows you to control your narrative, capitalize on opportunities, and defend your market share in this new channel.
