JustLaunched

JustLaunched is a curated SaaS launch directory built specifically for indie hackers and SaaS founders who want their product to be discovered by real buyers and builders, not buried in an endless feed of noise. The platform provides a structured, high-visibility environment where founders can book a launch date on a public calendar, go live in a feed populated by an active community of early adopters, and immediately start collecting votes, traffic, and backlinks from day one. Every listing on JustLaunched gets its own dedicated, branded page complete with a social card optimized for sharing, ensuring that when founders promote their launch on social media or email, it looks professional and compelling. The platform organizes launches by day and category, with over 900 live launches already listed across 14 categories including AI and Machine Learning, Analytics, Developer Tools, E-Commerce, Marketing, Productivity, and more. Beyond the initial launch day, JustLaunched offers a suite of ongoing growth tools including a weekly newsletter that puts products in front of subscribers, built-in sharing loops to amplify reach, and Directory Blast, a done-for-service that submits a product across dozens of high-authority directories. The platform is free to submit, with paid upgrades available for founders who want to skip the queue, get promoted on the homepage, or hand off the busywork of directory submissions. JustLaunched is designed to solve the fundamental challenge every new SaaS faces: getting that first wave of traction, validation, and visibility in a crowded market.

Branded Launch Pages with Social Cards

Every product listing on JustLaunched receives its own dedicated, professionally designed page that serves as a permanent home for the launch. This page includes a branded social card that is automatically generated and optimized for sharing on platforms like Twitter, LinkedIn, and Facebook. When founders share their launch link, it displays a clean, compelling preview with the product name, description, and visual assets, making promotional efforts more effective and credible. The page also captures votes, tracks traffic, and provides a central hub for potential customers to learn about the product, see screenshots, and click through to the live site.

Curated Daily Launch Feed

JustLaunched organizes all new submissions into a daily launch feed that prioritizes freshness and relevance. Products appear chronologically by launch date, and users can filter the feed by category, product name, or tag. This structured, chronological approach ensures that every launch gets its moment in the spotlight, rather than being lost in an algorithm-driven timeline. The feed currently spans 14 distinct categories, making it easy for early adopters to find products that match their interests, whether they are looking for AI tools, analytics platforms, productivity software, or niche SaaS solutions.

Directory Blast Done-for-You Service

Directory Blast is a premium feature that handles the tedious, time-consuming process of submitting a product to dozens of high-authority directories across the web. Instead of spending hours manually filling out submission forms on sites like Product Hunt, AlternativeTo, G2, and others, founders can delegate this entire workflow to the JustLaunched team. The service ensures that the product gains backlinks, referral traffic, and search engine visibility from reputable sources, which is critical for early-stage SEO and domain authority building. This feature is ideal for founders who want to focus on product development while still benefiting from broad directory exposure.

Weekly Newsletter and Sharing Loops

Beyond the initial launch day, JustLaunched maintains momentum through a weekly newsletter that features recently launched products directly in front of a growing subscriber base of builders, investors, and early adopters. Additionally, the platform incorporates built-in sharing loops that encourage community members to share and upvote launches, creating a viral amplification effect. When founders engage with the community by upvoting and sharing other products, their own listings gain increased visibility, fostering a collaborative ecosystem where everyone benefits from collective promotion.

Indie Hackers Launching Their First SaaS Product

An independent developer or small team building their first SaaS product can use JustLaunched to overcome the initial visibility hurdle. By submitting a free listing, booking a launch date, and appearing in the daily feed, they gain immediate exposure to a targeted audience of early adopters who are actively browsing for new tools. The branded social card makes it easy to share the launch on personal social media accounts and in relevant online communities, while the built-in voting system provides social proof and validation that can be used in future marketing efforts.

SaaS Founders Seeking Early Customer Feedback and Traction

Founders who have a working beta or MVP can leverage JustLaunched to gather real user feedback, collect upvotes, and drive initial traffic without spending money on ads. The platform’s categorization system ensures that the product appears alongside similar tools, making it discoverable by users who are specifically searching for solutions in that category. The weekly newsletter feature further extends the reach, putting the product in front of subscribers who have opted in to discover new SaaS tools, increasing the likelihood of meaningful engagement and early signups.

Marketing Teams Looking for High-Authority Backlinks

Marketing professionals responsible for a new SaaS launch can use Directory Blast to systematically build the product’s backlink profile. Instead of manually researching and submitting to dozens of directories, they can activate the done-for-you service and receive a list of directories where the product has been listed. This approach saves significant time and ensures consistent, high-quality directory submissions that improve search engine rankings and drive organic traffic over the long term. The branded launch page also serves as a permanent, shareable asset for link-building campaigns.

Founders Preparing for a Larger Product Hunt or AppSumo Launch

JustLaunched can serve as a preparatory step before a major launch on larger platforms like Product Hunt or AppSumo. Founders can use the platform to test messaging, gather initial user feedback, build a small community of early supporters, and generate early backlinks and traffic. The votes and positive engagement on JustLaunched can be repurposed as social proof for the bigger launch, while the experience of managing a launch page and engaging with the community helps refine the overall go-to-market strategy.

Is it free to submit a product to JustLaunched?

Yes, submitting a product to JustLaunched is completely free. Founders can create a listing, choose a launch date, and appear in the daily feed without any upfront cost. The platform generates revenue through optional paid upgrades that allow founders to skip the queue, get promoted on the homepage, or access the Directory Blast service. The free tier provides substantial value, including a branded launch page, social card, and inclusion in the daily feed and weekly newsletter.

How does the launch queue and scheduling work?

Founders book a specific launch date on the JustLaunched calendar when they submit their product. On that date, the product appears in the daily launch feed, giving it prime visibility among users browsing for new tools. Products that are submitted without a paid upgrade go into a standard queue, while founders who choose to upgrade can skip the queue and secure a more immediate or prominent placement. The scheduling system ensures that every launch gets its own day in the spotlight.

What is Directory Blast and how does it work?

Directory Blast is a done-for-you service where the JustLaunched team submits your product to dozens of high-authority directories across the web. This includes directories like AlternativeTo, G2, Capterra, and many others that are relevant to SaaS products. The service is designed to save founders hours of manual work while building valuable backlinks and referral traffic. When you purchase Directory Blast, you provide your product details, and the team handles the rest, delivering a report of where your product has been listed.

Can I update my listing after it goes live?

Yes, founders can manage and update their listings through the My Listings dashboard on the platform. This allows you to modify your product description, add new screenshots, update links, or change categories as your product evolves. Keeping your listing current is important for maintaining relevance in the feed and ensuring that potential customers see accurate information. The dashboard also shows your vote count, traffic statistics, and other performance metrics.