Elmo

Elmo is an innovative, open-source AI visibility tracking tool designed to help brands understand and enhance their presence across various AI models. In an era where AI-generated responses increasingly shape consumer perceptions and purchasing decisions, Elmo provides the critical infrastructure businesses need to monitor how they are represented in these new digital channels. By systematically monitoring mentions, analyzing citations, and benchmarking against competitors, Elmo empowers marketing managers, brand strategists, and data analysts to navigate the evolving landscape of AI interactions with confidence. The platform is self-hosted, ensuring that your data remains secure and accessible, free from vendor lock-in and third-party data usage concerns. With Elmo, you can track your brand's visibility across multiple AI platforms, such as ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, and Google AI Modes and Overviews. This comprehensive coverage enables you to respond strategically to trends and shifts in AI behavior. By leveraging Elmo, brands can optimize their visibility, understand where AI models source their information, and maintain a competitive edge in an increasingly AI-driven world. The tool is built for rapid deployment with a simple command-line interface, making it accessible for teams of any size.

Dashboard

Your AI visibility command center that provides a comprehensive overview of your brand's presence across all tracked AI models. The dashboard presents everything at a glance, including current visibility scores, historical trends, citation category breakdowns, specific cited pages, and key performance metrics. This centralized view allows you to quickly assess your overall AI health and identify areas that require immediate attention.

Visibility Tracking

Track your brand's visibility across every prompt and model with granular filtering capabilities. You can filter by AI model, time range, and custom tags to isolate specific performance data. The feature provides per-prompt visibility scores with trend lines that compare your brand against competitors, enabling you to see exactly how your visibility fluctuates in response to content changes and market shifts.

Citation Analysis

Understand where AI models get their information about your brand through detailed citation analysis. This feature allows you to see which domains and URLs AI models cite most frequently, track new and dropped sources over time, and break down citations by category such as brand, competitor, social media, and more. This insight is crucial for understanding the information ecosystem that influences AI responses.

Competition Benchmarking

See how you stack up against the competition with a dedicated benchmarking module. Compare your brand's AI mention rate against competitors to understand who dominates which prompts and identify gaps in your AI visibility. The feature provides clear visual comparisons and percentage scores, allowing you to set realistic targets and measure your progress against industry peers.

Brand Reputation Management

Marketing managers can use Elmo to continuously monitor how AI models talk about their brand across different platforms. By tracking mentions, analyzing sentiment, and identifying which sources are cited, you can proactively manage your brand's reputation in AI-generated content. This allows you to quickly address any inaccuracies or negative representations before they impact consumer perceptions.

Competitive Intelligence

Brand strategists can leverage Elmo to gain deep insights into competitor positioning within AI models. By benchmarking your brand's visibility against competitors across multiple prompts and AI platforms, you can identify where competitors are outperforming you and develop strategies to close those gaps. This intelligence is critical for maintaining a competitive edge in an AI-influenced market.

Content Optimization for AI

Data analysts and content teams can use Elmo to understand which content sources and domains AI models prefer to cite. By analyzing citation patterns and identifying which types of content are most influential, you can optimize your content strategy to increase the likelihood of being referenced by AI models. This data-driven approach ensures your content investments yield maximum AI visibility returns.

SEO and AEO Strategy

Search engine optimization and answer engine optimization professionals can use Elmo to align their strategies with how AI models retrieve and present information. By tracking visibility scores across different prompts and models, you can identify which queries your brand is winning and which require improvement. This allows you to refine your keyword and content strategies to capture more AI-generated traffic.

How does Elmo track my brand across different AI models?

Elmo uses a combination of web scraping and API integrations to capture AI responses. For AI search tools like ChatGPT and Google AI, it uses web scraping to see exactly what users see. For other LLMs, it leverages their official APIs or OpenRouter to programmatically query models and analyze responses. You bring your own API keys, ensuring full control over your usage and costs.

Is my data secure with Elmo since it is self-hosted?

Yes, data security is a core feature of Elmo. Because the platform is self-hosted, all your tracking data, analysis results, and brand information remain on your own infrastructure. There is no vendor lock-in, and no third party has access to your data. This is particularly important for brands that handle sensitive competitive information or operate in regulated industries.

What AI models does Elmo support?

Elmo supports a wide range of AI models including ChatGPT, Claude, Gemini, Grok, Mistral, Perplexity, Copilot, DeepSeek, Google AI Mode, and Google AI Overviews. The platform is designed to be extensible, meaning it can be updated to support new models as they emerge. This comprehensive coverage ensures you have a complete picture of your brand's AI visibility.

How quickly can I get started with Elmo?

Getting started with Elmo is very fast. You can install the command-line interface tool using npm with a single command: npm install -g @elmohq/cli. After installation, you run elmo init to configure your first tracking project. The entire setup process can be completed in minutes, allowing you to start monitoring your brand's AI visibility almost immediately.

Elmo offers three pricing tiers to accommodate different needs and scales of operation. The Self-Hosted plan is available for free at $0, providing unlimited prompts, support for all AI models, citation analysis, competitor tracking, full source code access, and community support. This plan is ideal for individual users and small teams who want full control over their infrastructure. The Cloud plan is coming soon and will offer managed hosting with automatic updates, priority support, daily backups, and usage analytics. The White Label plan is custom-priced and includes everything in the Cloud plan plus custom branding, custom domain, single sign-on (SSO), a shared Slack channel, and prioritized features. This plan is designed for agencies and businesses that want to provide AI visibility tracking as a service to their own customers.