anewera

anewera is a curated, agent-readable business directory that bridges the gap between traditional business listings and the emerging ecosystem of AI agents. The platform provides infrastructure that makes businesses visible, understandable, and contactable for AI systems like ChatGPT, Claude, Gemini, Perplexity, and Copilot. Each company enrolled in anewera receives an agent-ready profile containing structured, machine-readable context documents including llms.txt, agent.json, agent.md, and a live MCP (Model Context Protocol) or webMCP endpoint. These standardized files allow AI systems to find a business, comprehend what it offers, and initiate contact through permissioned actions such as requesting a rate, a quote, a meeting, or a callback. A critical privacy feature of anewera is that private recipient details remain hidden; every contact request flows through published, approved actions rather than exposing direct contact information. The directory operates with a deliberate curation philosophy to prevent spam and maintain quality, ensuring that AI agents can reliably trust the listings they access. Currently, anewera features a German-language Swiss layer at anewera.ch, making it particularly valuable for businesses operating in or targeting the Swiss market. The platform serves two distinct onboarding paths: a self-service paid option that goes live immediately upon payment verification, and a curated free invitation system limited to 30 companies per day through personal verification calls. This dual approach ensures that every profile in the directory is verified and trustworthy, whether through active payment confirmation or direct human interaction.

Agent-Ready Profile Generation

anewera automatically generates a complete set of machine-readable files for each business profile, including llms.txt, agent.json, agent.md, and a live MCP endpoint. These standardized formats are specifically designed to be parsed and understood by major AI systems such as ChatGPT, Claude, Gemini, and Perplexity. The generated files contain structured information about the business's services, geographic coverage, contact permissions, and operational details. This ensures that when an AI agent encounters a business listing, it can immediately understand what the company offers, who it serves, and how to initiate appropriate contact without requiring human interpretation or additional data scraping.

Permissioned Contact Actions

Every business profile on anewera includes configurable contact actions that AI agents can execute directly. These permissioned actions include requesting a quote, scheduling a meeting, asking a question, or requesting a callback. The system ensures that private recipient details like email addresses and phone numbers remain hidden from AI agents and end users alike. Instead, all contact requests are routed through anewera's secure delivery system, which validates the request, structures it appropriately, and forwards it to the business owner via email. This approach maintains privacy while enabling seamless, automated business inquiries from AI systems.

Live MCP and API Endpoints

Each profile in the anewera directory is backed by live, operational MCP endpoints and an open Agent API that AI systems can query in real time. These endpoints provide tools for searching companies, reading detailed company profiles, and preparing structured contact requests. The MCP protocol is the emerging standard for AI agent communication, and anewera fully implements it, allowing any MCP-compatible client to interact with the directory. Businesses can verify their endpoint status through the platform's live check feature, which confirms that the MCP endpoint returns a 200 status code and that all agent-readable files are properly served.

AI Visibility Dashboard

anewera provides a comprehensive agent readiness dashboard that shows businesses exactly how they appear to AI systems. The dashboard displays a real-time analysis of public content readability, service and region structure, approved contact functions, and directory listing status. It also shows which major AI platforms can currently read the profile, including ChatGPT, Claude, Gemini, Perplexity, and Copilot. Additionally, the dashboard indicates which AI coding assistants and agent frameworks can contact the business, such as Claude Code, Codex, OpenClaw, and ChatGPT Agents. This transparency allows businesses to understand their AI visibility and make informed decisions about their agent-facing presence.

Local Service Discovery by AI Assistants

A user asks their AI assistant to find a fiduciary service for a startup in Zurich. The assistant queries anewera's directory through its MCP endpoint, receives structured profiles of verified businesses matching the criteria, and presents the most relevant options to the user. The assistant can explain exactly what each business offers, confirm they serve the Zurich area, and even initiate a quote request or meeting booking through the permissioned contact actions. This eliminates the need for users to manually search directories, visit websites, and fill out contact forms, streamlining the entire discovery and initial contact process.

Automated Business Inquiry Processing

A real estate agency lists their services on anewera, configuring contact actions for property inquiries and viewing requests. When a family moving to Basel asks their AI assistant for relocation services, the assistant finds the agency's profile, reads their service descriptions and geographic coverage, and automatically submits a structured inquiry through the MCP endpoint. The agency receives a formatted email from anewera containing all relevant details from the inquiry, allowing them to respond directly without the prospect having to find a contact form or send an email manually. This creates a frictionless lead generation channel powered entirely by AI agent interactions.

Multilingual and Regional Business Promotion

A Swiss health insurance advisor who speaks English lists their services on anewera.ch, ensuring their profile includes both German and English service descriptions. When an expat moving to Switzerland asks their AI assistant for help with health insurance, the assistant finds the advisor's profile through the Swiss directory layer. The assistant can confirm the advisor speaks English, understand their specific service offerings for expats, and book a consultation directly. This use case demonstrates how anewera helps regional businesses become discoverable by AI agents used by international audiences who may not know local business directories or search terms.

Competitive Agent Visibility Analysis

A business owner uses anewera's profile check feature to see what ChatGPT and other AI systems currently read about their company. They discover that their services are not well-structured for AI consumption, so they sign up for anewera to generate proper machine-readable profiles. After activation, they use the dashboard to verify that all major AI platforms can now read their profile and that their contact functions are properly configured. They can also monitor how many AI agents access their profile and how many inquiries are generated through the platform, providing measurable ROI on their agent visibility investment.

How does anewera ensure that only legitimate businesses are listed in the directory?

anewera employs a dual verification system to prevent spam and ensure directory quality. Paid entries verify themselves through active monthly payments, as spam profiles typically do not maintain ongoing subscriptions. Free entries are verified through a personal call with the anewera team, who confirm the business's legitimacy before granting access. The free invitation system is intentionally capped at 30 companies per day, which reflects the genuine capacity for conducting these verification calls rather than being a marketing tactic. This deliberate curation ensures that AI agents can trust the listings they find in the directory.

What exactly are llms.txt, agent.json, and MCP endpoints, and why do they matter?

These are standardized machine-readable formats that AI systems use to understand and interact with web content. llms.txt is a file that provides a structured summary of a website's content specifically designed for large language models. agent.json contains structured data about a business including services, location, and contact permissions. MCP (Model Context Protocol) endpoints provide a live API that AI agents can query to search listings, read profiles, and initiate contact actions. Together, these files make a business's information accessible to AI systems without requiring web scraping or human interpretation, which is essential as AI agents become the primary interface for information discovery.

Can AI agents contact my business directly through anewera, or do they just see my information?

AI agents can both discover your business information AND initiate contact through permissioned actions. When you configure your profile, you specify which contact actions you want to allow, such as quote requests, meeting bookings, callback requests, or general questions. When an AI agent executes one of these actions, anewera processes the request, structures it with the relevant details, and sends it to your email inbox. Importantly, your private contact details like email address and phone number are never exposed to the AI agent or the end user, as all communication flows through anewera's secure delivery system.

How long does it take for my business profile to go live on anewera?

The time to go live depends on which onboarding path you choose. If you sign up through the self-service paid option at CHF/USD 29 per month, your profile goes live immediately after payment confirmation. The active payment serves as your verification, so there is no waiting period for manual approval. If you join through the free invitation system, you will need to complete a short verification call with the anewera team before your profile goes live. The free path is limited to 30 invitations per day, so availability depends on the current queue and the team's capacity for verification calls.

anewera offers two distinct pricing paths for businesses. The self-service paid option costs CHF/USD 29 per month and provides immediate activation upon payment. This subscription includes full access to all agent-ready profile features, live MCP endpoints, permissioned contact actions, and directory listing. The active monthly payment serves as the verification mechanism, eliminating the need for manual approval processes. The free option is available by invitation only, with up to 30 curated invitations sent per day. Invited businesses receive a lifetime free entry unlocked through a short verification call with the anewera team. This cap applies exclusively to free profiles and never restricts paid entries, which have unlimited availability regardless of the daily invitation quota.