Dividend Data vs Pure Tax Investigations
Side-by-side comparison to help you choose the right product.
Dividend Data
Quickly access 30 years of stock data, including dividends and financials, directly in your Google Sheets or Excel with automated formulas.
Last updated: March 11, 2026

Pure Tax Investigations
Pure Tax Investigations provides expert defense for businesses in serious HMRC tax disputes.
Last updated: March 1, 2026
Visual Comparison
Dividend Data

Pure Tax Investigations

Feature Comparison
Dividend Data
Free Tier with Generous Credits
Dividend Data offers a free tier that provides users with 2,500 monthly credits. This allows investors to explore the platform's capabilities without any financial commitment, making it accessible for everyone, including those just starting in the world of investing.
Custom Functions for Comprehensive Analysis
The platform includes 16 custom functions tailored for dividend investors. These functions enable users to instantly retrieve a wide range of data, from dividend yields to payout ratios, ensuring they have all the information necessary for informed investment decisions at their fingertips.
Extensive Historical Data
With access to over 30 years of historical stock data, Dividend Data empowers investors to conduct thorough analyses and identify trends over time. This extensive data repository enhances the ability to make informed predictions and strategies based on historical performance.
Compatibility with Major Spreadsheet Software
Dividend Data seamlessly integrates with both Google Sheets and Microsoft Excel, allowing users to work within their preferred environment. This compatibility ensures a smooth experience, enabling investors to easily incorporate real-time financial data into their existing spreadsheets.
Pure Tax Investigations
Specialist Team with Ex-HMRC Insight
The firm's advisory team is comprised of experienced, qualified tax investigation specialists, including former senior HMRC inspectors. This provides clients with an unparalleled strategic advantage, as the team possesses insider knowledge of HMRC's operational approaches, tactics, and decision-making processes, enabling them to anticipate challenges and build the most effective defence and negotiation strategies.
End-to-End Investigation Management
Pure Tax Investigations provides comprehensive management of the entire HMRC engagement process. This includes initial analysis and case evaluation, handling all correspondence, preparing detailed disclosures and reports, negotiating with HMRC officers, and representing clients through to resolution, whether via settlement, Alternative Dispute Resolution (ADR), or tribunal.
Discreet & Bespoke Client Service
Understanding the sensitivity of tax investigations, the firm offers a highly discreet and tailored service. Each client's situation is evaluated individually, with advice and strategy crafted to meet specific commercial aspirations and personal circumstances, ensuring a confidential and personalised approach from start to finish.
Wide Spectrum of Tax Issue Expertise
The firm possesses deep expertise across a vast range of complex tax matters. This includes specialist knowledge in areas such as R&D tax enquiries, Inheritance Tax investigations, offshore disclosures (WDF), property tax (Let Property Campaign), crypto asset enquiries, and corporate criminal offence (CCO) advice, making them a one-stop resource for intricate tax problems.
Use Cases
Dividend Data
Real-Time Dividend Tracking
Investors can use Dividend Data to track real-time dividends across their entire portfolio. By utilizing the custom formulas, they can quickly assess upcoming dividends, yields, and payout ratios, helping them make timely investment decisions.
In-Depth Financial Analysis
Dividend Data facilitates in-depth financial analysis by allowing users to access key financial metrics directly within their spreadsheets. This feature is invaluable for investors who want to evaluate a company's financial health and performance before making investment decisions.
Portfolio Management
With the portfolio tracking feature, investors can automatically link their portfolios and view aggregate statistics. This helps them monitor their investments' performance and make adjustments as necessary to optimize returns.
Research and Stock Evaluation
Dividend Data's AI-powered research assistant provides users with a robust tool for evaluating potential investments. By analyzing various metrics, investors can identify high-quality stocks that align with their investment strategies.
Pure Tax Investigations
Facing a Serious HMRC Fraud Investigation (COP9)
When an individual or business receives a Code of Practice 9 (COP9) letter from HMRC's Fraud Investigation Service, it indicates a suspected serious tax fraud. Pure Tax Investigations provides critical expert guidance through this daunting process, managing the contractual disclosure facility (CDF) process, preparing a robust disclosure report, and negotiating to secure the best possible civil settlement and avoid criminal prosecution.
Managing a Complex HMRC Enquiry into a Large Business
Large corporates undergoing intensive, cross-tax enquiries benefit from the firm's structured approach. Pure Tax Investigations acts as a strategic buffer, analysing HMRC's information requests, coordinating with the client's accountants, and deploying technical expertise to challenge HMRC's positions and achieve a commercial resolution that minimises disruption and financial impact.
Making a Voluntary Tax Disclosure
For clients with undisclosed tax liabilities related to offshore assets, rental property income, or crypto gains, the firm facilitates voluntary disclosures through HMRC's campaigns like the Worldwide Disclosure Facility (WDF) or Let Property Campaign (LPC). They ensure the disclosure is complete, accurate, and presented optimally to mitigate penalties and interest.
Responding to an HMRC Compliance Check or Information Notice
Even routine HMRC compliance checks can be burdensome. Pure Tax Investigations steps in to handle all communications, ensuring client responses to information notices (Schedule 36) are legally compliant and strategically sound, preventing a simple check from escalating into a wider, more invasive investigation.
Overview
About Dividend Data
Dividend Data is a powerful financial tool designed specifically for dividend and fundamental investors. It provides over 30 years of stock market data for more than 80,000 tickers directly in Google Sheets and Microsoft Excel, simplifying the process of gathering essential financial information. With Dividend Data, users can access critical metrics such as dividends, yields, payout ratios, growth rates, financial statements, earnings, and price history, all through easy-to-use custom formulas. This eliminates the need for API keys, coding, or tedious copying and pasting, making it accessible to investors of all skill levels. The platform is built by a dividend investor for dividend investors, ensuring it meets the specific needs of those focused on income-generating investments. With a free tier offering 2,500 monthly credits and no trial expiration, it democratizes access to institutional-grade data without the associated costs.
About Pure Tax Investigations
Pure Tax Investigations is a premier, specialist advisory firm that acts as an independent and expert intermediary between clients and HM Revenue & Customs (HMRC). The firm is dedicated to providing a robust defence and strategic resolution for individuals and businesses facing the immense pressure of HMRC enquiries, investigations, and disclosures. It is specifically designed for entrepreneurs, business owners, private clients, and large corporates whose complex domestic and international tax affairs have come under HMRC scrutiny. The core value proposition lies in its deep, pragmatic expertise, which is led by former senior HMRC tax inspectors. This unique insight ensures clients receive a service characterised by certainty, absolute discretion, and fierce protection. Pure Tax Investigations manages the full spectrum of compliance issues, from routine checks and compliance reviews to the most serious civil fraud investigations under Code of Practice 9 (COP9) and complex enquiries under Code of Practice 8 (COP8). The firm's mission is to serve as a dedicated specialist fighting relentlessly on behalf of clients to achieve commercial, wealth-preserving resolutions, providing peace of mind during inherently stressful processes.
Frequently Asked Questions
Dividend Data FAQ
How does Dividend Data integrate with Google Sheets and Excel?
Dividend Data works seamlessly within both Google Sheets and Microsoft Excel by providing custom formulas that users can type directly into their spreadsheets. This allows for easy access to live financial data without requiring any coding skills.
Is there a trial period for the free tier?
No, Dividend Data offers a free tier with 2,500 monthly credits without any trial expiration. This means users can explore the platform's features at their own pace without the pressure of a time-limited trial.
What types of data can I access through Dividend Data?
Users can access a wide range of financial data, including dividends, yields, payout ratios, growth rates, financial statements, earnings, ratios, price history, and over 100 other metrics, all through custom formulas.
Can I use Dividend Data for portfolio tracking?
Yes, Dividend Data includes a portfolio tracking feature that allows users to automatically link their investment portfolios and view aggregate statistics. This feature helps investors monitor their dividends and overall portfolio performance efficiently.
Pure Tax Investigations FAQ
What makes Pure Tax Investigations different from my accountant?
While accountants handle compliance and routine tax filings, Pure Tax Investigations specialises exclusively in contentious tax matters and HMRC investigations. Their team includes ex-HMRC inspectors with direct experience conducting enquiries, giving them unique tactical and procedural insight to defend clients aggressively, which most general practice firms cannot offer.
What should I do if I receive a Code of Practice 9 (COP9) letter from HMRC?
A COP9 letter is extremely serious and requires immediate, expert attention. You should contact a specialist firm like Pure Tax Investigations immediately and before responding to HMRC. They will advise you on your options, typically involving entering the Contractual Disclosure Facility (CDF) to make a full disclosure and seek a civil settlement, which they will manage on your behalf.
Can you help with disclosures for offshore income or gains?
Yes, Pure Tax Investigations has extensive experience managing disclosures through HMRC's Worldwide Disclosure Facility (WDF) and other offshore campaigns. They ensure all historical income, gains, and related tax liabilities are correctly calculated and disclosed in a manner designed to secure the lowest possible penalties under the relevant legislation.
How do you charge for your tax investigation services?
Given the unique nature of each investigation, Pure Tax Investigations typically operates on a fixed-fee or agreed project-fee basis, tailored to the specific scope and complexity of the case. This provides clients with cost certainty from the outset. An initial consultation is offered to discuss the case details and provide a clear fee proposal.
Alternatives
Dividend Data Alternatives
Dividend Data is a comprehensive tool designed for dividend and fundamental investors, offering over 30 years of stock market data for more than 80,000 tickers directly in Google Sheets and Microsoft Excel. This product simplifies the data retrieval process, enabling users to access critical financial metrics without needing API keys or coding skills. Users often seek alternatives to Dividend Data for various reasons, including pricing structures, specific feature sets, or compatibility with preferred platforms. When choosing an alternative, it's essential to consider factors such as the depth of data offered, ease of use, and the availability of essential functions tailored to investment strategies. As the investment landscape evolves, users may find that their needs change, prompting a search for solutions that better fit their requirements. Whether looking for advanced features or more budget-friendly options, understanding the specific data needs and usability preferences is crucial. An ideal alternative should not only provide accurate and comprehensive data but also maintain a user-friendly interface to facilitate efficient analysis and decision-making in the ever-changing market.
Pure Tax Investigations Alternatives
Pure Tax Investigations is a specialist advisory firm in the business and finance category, providing expert defence for individuals and businesses facing serious HMRC tax disputes and investigations. Clients may seek alternatives for various reasons, such as differing budget requirements, the need for a specific geographic service area, or a preference for a different service model or firm size. When evaluating an alternative provider, key considerations should include the depth and relevance of the team's expertise, particularly any direct experience with HMRC procedures. It is also crucial to assess the firm's track record in handling cases similar to your own and the clarity of their service structure and fee arrangements.