echoloc vs Pure Tax Investigations

Side-by-side comparison to help you choose the right product.

Echoloc finds sales-ready companies by analyzing hiring signals in their job postings.

Last updated: February 28, 2026

Pure Tax Investigations logo

Pure Tax Investigations

Pure Tax Investigations provides expert defense for businesses in serious HMRC tax disputes.

Last updated: March 1, 2026

Visual Comparison

echoloc

echoloc screenshot

Pure Tax Investigations

Pure Tax Investigations screenshot

Feature Comparison

echoloc

Echoloc eliminates the need for complex Boolean strings or filter training. Users can describe the exact buying signal they are looking for in plain English, such as "companies hiring their first VP of Sales" or "startups using dbt and Snowflake." The platform's intelligent search interprets these queries and returns live, matching results from its vast database, making sophisticated signal discovery accessible and intuitive for every team member.

Evidence-Based Results with Proof

Every company match in Echoloc is accompanied by direct snippets from the relevant job postings. This provides undeniable proof of the buying signal, moving beyond speculative lists to concrete evidence. Sales professionals can see the exact language from the job description that indicates a greenfield project, a tech stack investment, or hiring pain, allowing for highly informed and personalized outreach that references specific, timely needs.

Real-Time Signal Database

The platform continuously monitors and analyzes over 10 million job posts across 30 million companies, providing real-time updates. This ensures that the intelligence is current, allowing users to act on opportunities within hours or days of a signal appearing, not weeks later when the intent has become common knowledge and competitive noise is high.

Categorized Buying Signals

Echoloc organizes opportunities into clear, actionable signal categories like "First Hire," "Hiring Spike," "Tech Stack," "New Leader," "Urgent Pain," and "Geo Expansion." This systematic categorization helps teams quickly prioritize leads based on the strength and type of signal, focusing efforts on companies demonstrating the most definitive signs of active investment and immediate need.

Pure Tax Investigations

Specialist Team with Ex-HMRC Insight

The firm's advisory team is comprised of experienced, qualified tax investigation specialists, including former senior HMRC inspectors. This provides clients with an unparalleled strategic advantage, as the team possesses insider knowledge of HMRC's operational approaches, tactics, and decision-making processes, enabling them to anticipate challenges and build the most effective defence and negotiation strategies.

End-to-End Investigation Management

Pure Tax Investigations provides comprehensive management of the entire HMRC engagement process. This includes initial analysis and case evaluation, handling all correspondence, preparing detailed disclosures and reports, negotiating with HMRC officers, and representing clients through to resolution, whether via settlement, Alternative Dispute Resolution (ADR), or tribunal.

Discreet & Bespoke Client Service

Understanding the sensitivity of tax investigations, the firm offers a highly discreet and tailored service. Each client's situation is evaluated individually, with advice and strategy crafted to meet specific commercial aspirations and personal circumstances, ensuring a confidential and personalised approach from start to finish.

Wide Spectrum of Tax Issue Expertise

The firm possesses deep expertise across a vast range of complex tax matters. This includes specialist knowledge in areas such as R&D tax enquiries, Inheritance Tax investigations, offshore disclosures (WDF), property tax (Let Property Campaign), crypto asset enquiries, and corporate criminal offence (CCO) advice, making them a one-stop resource for intricate tax problems.

Use Cases

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Outbound Sales Prospecting

Sales Development Representatives (SDRs) and Account Executives (AEs) can use Echoloc to build hyper-targeted outbound lists. By searching for signals like "first security engineer hire" or "companies migrating to Salesforce," they can identify companies in active, funded buying cycles and craft tailored messaging that resonates with the prospect's current, documented initiatives, dramatically increasing reply and meeting rates.

Market Intelligence and Expansion

Product, marketing, and strategy teams can leverage Echoloc to understand market trends and identify expansion opportunities. Tracking signals such as "geo expansion into London" or "hiring spikes in fintech" provides real-time insight into which industries and regions are growing, what new technologies companies are adopting, and where to allocate resources for maximum impact.

Competitive Deal Tracking

Revenue teams can monitor job postings from competitors' customers to identify accounts that may be experiencing pain or undergoing changes. A signal like a company hiring a "Revenue Operations Manager to lead a Salesforce implementation" could indicate dissatisfaction with a current vendor (e.g., HubSpot), revealing a timely opportunity to pitch a competing solution.

Investor and Partnership Scouting

Venture capitalists and business development professionals can use Echoloc to find promising, high-growth companies early. Signals like a "first ML engineer hire" or a "hiring spike of 5+ engineers" serve as strong, quantitative indicators of scaling, funding, and technological ambition, helping to identify potential investment targets or partnership opportunities before they are widely recognized.

Pure Tax Investigations

Facing a Serious HMRC Fraud Investigation (COP9)

When an individual or business receives a Code of Practice 9 (COP9) letter from HMRC's Fraud Investigation Service, it indicates a suspected serious tax fraud. Pure Tax Investigations provides critical expert guidance through this daunting process, managing the contractual disclosure facility (CDF) process, preparing a robust disclosure report, and negotiating to secure the best possible civil settlement and avoid criminal prosecution.

Managing a Complex HMRC Enquiry into a Large Business

Large corporates undergoing intensive, cross-tax enquiries benefit from the firm's structured approach. Pure Tax Investigations acts as a strategic buffer, analysing HMRC's information requests, coordinating with the client's accountants, and deploying technical expertise to challenge HMRC's positions and achieve a commercial resolution that minimises disruption and financial impact.

Making a Voluntary Tax Disclosure

For clients with undisclosed tax liabilities related to offshore assets, rental property income, or crypto gains, the firm facilitates voluntary disclosures through HMRC's campaigns like the Worldwide Disclosure Facility (WDF) or Let Property Campaign (LPC). They ensure the disclosure is complete, accurate, and presented optimally to mitigate penalties and interest.

Responding to an HMRC Compliance Check or Information Notice

Even routine HMRC compliance checks can be burdensome. Pure Tax Investigations steps in to handle all communications, ensuring client responses to information notices (Schedule 36) are legally compliant and strategically sound, preventing a simple check from escalating into a wider, more invasive investigation.

Overview

About echoloc

Echoloc is a pioneering Hiring Signals Platform designed to fundamentally shift how sales and revenue teams discover and engage with potential buyers. It operates on a powerful, yet simple, premise: job postings are not just HR noise; they are leaked intent. By analyzing millions of job descriptions in real-time, Echoloc uncovers concrete, early-stage buying signals that traditional intent data providers miss. The platform identifies critical moments—like a company hiring its first data engineer, scaling a sales team by 8+ reps, or opening a new office in a different region—that signal active investment, new projects, and urgent needs. This enables Sales Development Representatives (SDRs), Account Executives (AEs), and entire revenue teams to target companies with precision and, most importantly, with superior timing. Instead of competing for attention on stale lead lists, users can engage prospects when they are actively building budgets and making vendor decisions, turning job posts into a searchable database of pre-intent opportunities and providing a decisive competitive edge.

About Pure Tax Investigations

Pure Tax Investigations is a premier, specialist advisory firm that acts as an independent and expert intermediary between clients and HM Revenue & Customs (HMRC). The firm is dedicated to providing a robust defence and strategic resolution for individuals and businesses facing the immense pressure of HMRC enquiries, investigations, and disclosures. It is specifically designed for entrepreneurs, business owners, private clients, and large corporates whose complex domestic and international tax affairs have come under HMRC scrutiny. The core value proposition lies in its deep, pragmatic expertise, which is led by former senior HMRC tax inspectors. This unique insight ensures clients receive a service characterised by certainty, absolute discretion, and fierce protection. Pure Tax Investigations manages the full spectrum of compliance issues, from routine checks and compliance reviews to the most serious civil fraud investigations under Code of Practice 9 (COP9) and complex enquiries under Code of Practice 8 (COP8). The firm's mission is to serve as a dedicated specialist fighting relentlessly on behalf of clients to achieve commercial, wealth-preserving resolutions, providing peace of mind during inherently stressful processes.

Frequently Asked Questions

echoloc FAQ

What types of buying signals can Echoloc identify?

Echoloc is designed to identify a wide range of concrete buying signals from job postings. Key categories include: First Hires (e.g., first data engineer), indicating new budget creation; Hiring Spikes, signaling rapid scaling and infrastructure needs; Tech Stack mentions, revealing specific tool investments; New Leadership roles (e.g., Chief Data Officer), pointing to budget reorganization; Roles open for 45+ days, highlighting urgent hiring pain; and Geo Expansion, showing new regional budget ownership.

How current is the data in Echoloc?

The data in Echoloc is updated in real-time. The platform continuously scans and analyzes millions of job posts, with results marked with how recently they were seen (e.g., "2d ago"). This ensures sales teams are acting on the most timely signals available, often catching opportunities within days of a job being posted, long before the intent appears on review sites or traditional platforms.

No special training is required. Echoloc's core feature is a natural language search that allows you to type queries as you think of them. You can describe the signal you're looking for in plain English, such as "companies hiring their first VP of Sales" or "startups using Snowflake," and the platform will return relevant, live matches. This makes it accessible for all team members without technical expertise.

What proof does Echoloc provide for its matches?

Echoloc provides direct, verifiable proof for every company match. Each result includes specific snippets from the actual job postings that triggered the signal. For example, you can see the exact sentence from a job description that says "Building our data platform from scratch" or "Migrating from HubSpot to Salesforce." This evidence-based approach removes guesswork and enables highly contextual outreach.

Pure Tax Investigations FAQ

What makes Pure Tax Investigations different from my accountant?

While accountants handle compliance and routine tax filings, Pure Tax Investigations specialises exclusively in contentious tax matters and HMRC investigations. Their team includes ex-HMRC inspectors with direct experience conducting enquiries, giving them unique tactical and procedural insight to defend clients aggressively, which most general practice firms cannot offer.

What should I do if I receive a Code of Practice 9 (COP9) letter from HMRC?

A COP9 letter is extremely serious and requires immediate, expert attention. You should contact a specialist firm like Pure Tax Investigations immediately and before responding to HMRC. They will advise you on your options, typically involving entering the Contractual Disclosure Facility (CDF) to make a full disclosure and seek a civil settlement, which they will manage on your behalf.

Can you help with disclosures for offshore income or gains?

Yes, Pure Tax Investigations has extensive experience managing disclosures through HMRC's Worldwide Disclosure Facility (WDF) and other offshore campaigns. They ensure all historical income, gains, and related tax liabilities are correctly calculated and disclosed in a manner designed to secure the lowest possible penalties under the relevant legislation.

How do you charge for your tax investigation services?

Given the unique nature of each investigation, Pure Tax Investigations typically operates on a fixed-fee or agreed project-fee basis, tailored to the specific scope and complexity of the case. This provides clients with cost certainty from the outset. An initial consultation is offered to discuss the case details and provide a clear fee proposal.

Alternatives

echoloc Alternatives

Echoloc is a sales intelligence platform in the business and finance category. It specializes in identifying early buying signals by analyzing company job postings, helping sales teams target accounts that are actively preparing to invest in new solutions. Users may explore alternatives for various reasons, such as budget constraints, the need for different feature sets, or integration requirements with their existing tech stack. Some may seek platforms with broader data sources beyond job listings or different user interface preferences. When evaluating alternatives, consider the core data sources and accuracy of buying signals, the depth of company and contact information provided, integration capabilities with your CRM and sales engagement tools, and the overall pricing model relative to the value delivered.

Pure Tax Investigations Alternatives

Pure Tax Investigations is a specialist advisory firm in the business and finance category, providing expert defence for individuals and businesses facing serious HMRC tax disputes and investigations. Clients may seek alternatives for various reasons, such as differing budget requirements, the need for a specific geographic service area, or a preference for a different service model or firm size. When evaluating an alternative provider, key considerations should include the depth and relevance of the team's expertise, particularly any direct experience with HMRC procedures. It is also crucial to assess the firm's track record in handling cases similar to your own and the clarity of their service structure and fee arrangements.

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