Simpler Work

About Simpler Work

Simpler Work is an AI-powered marketing platform engineered to deliver the quality of a senior marketer at the speed of AI. It is designed specifically for founders, growing teams, and enterprise operations who need to scale their marketing output efficiently without increasing headcount or hiring expensive consultants. The platform solves the core problem of time-consuming, costly, and generic AI content creation by moving beyond basic prompt-and-pray chatbots. Instead, Simpler Work uses zero-prompt workflows that are built upon proven marketing frameworks and a deep understanding of your unique brand. By combining a powerful Context Engine, coded senior marketing expertise, and structured input forms, it generates high-quality, brand-aligned content instantly. Users maintain full creative control while producing ready-to-use assets for email marketing, ad copy, social posts, and more, effectively eliminating "AI slop" and empowering businesses to execute professional marketing strategies effortlessly.

Features of Simpler Work

The Context Engine

The Context Engine is the foundational memory of the platform. During a one-time onboarding, you feed it your company details, brand voice, and product data. It extracts essence from your website and allows you to add intricate details, ensuring Simpler Work understands your unique value proposition and customer appeal. This means every piece of content generated is inherently tailored to your brand, preventing generic output and ensuring consistency across all marketing materials without repetitive manual input.

Coded Senior Expertise

This feature embeds over 30 years of collective marketing experience directly into the platform's architecture. Instead of relying on generic AI knowledge, Simpler Work uses specialized modules built from real-world marketing workflows. For example, an apology email follows a specific, expert-crafted strategy of acknowledging pain, explaining resolution, and offering compensation. This ensures the AI applies the correct psychological framework and domain expertise for each specific task, from promotional launches to crisis communications.

Zero-Prompt Workflow Wizards

Simpler Work eliminates the need for prompt engineering. For any task, you simply select a module and fill out a concise, bullet-proof input form. The wizard asks only the relevant questions for that specific asset, such as which product, what offer, and any contextual nuances like "Christmas Rush." This structured approach guarantees that the AI has all the necessary information to synthesize high-quality content without requiring users to craft complex prompts from scratch.

Quality of Life Extras: Refine & Translate

Beyond generation, the platform includes powerful editing tools. The "Refine" button allows you to instantly weave new ideas into a draft without restarting the process. Furthermore, once your English content is perfected, Native Translation enables one-click translation into German and several other languages, making it effortless to adapt campaigns for local markets and maintain a consistent global brand voice.

Use Cases of Simpler Work

Scaling Content for Growing Teams

Small marketing teams or solo founders can use Simpler Work to multiply their output without sacrificing quality. By leveraging the platform's library of expert workflows, a single person can quickly generate a week's worth of social media posts, email sequences, and ad variations that are all on-brand and strategically sound, freeing up time for strategy and analysis instead of manual writing.

Maintaining Brand Consistency Across Channels

For businesses expanding their digital presence, Simpler Work ensures all communications—from LinkedIn outreach and promotional emails to web content—speak with one consistent, professional voice. The Context Engine acts as a central brand guideline, so whether the CEO or a marketing coordinator creates content, it always aligns with the established brand personality and messaging.

Executing Time-Sensitive Campaigns

When launching a flash sale, promoting a holiday offer, or needing to send a urgent notice, speed is critical. Simpler Work's task-specific modules allow users to go from concept to polished, effective copy in under a minute. This enables businesses to capitalize on timely opportunities and manage communications swiftly without the delay of drafting, reviewing, and editing from a blank page.

Localizing Marketing for Global Audiences

Businesses serving customers in multiple regions can use the Native Translation feature to efficiently localize their campaigns. After creating and perfecting a core marketing asset in English, teams can generate accurate, context-aware translations with one click, ensuring their messaging resonates culturally and linguistically in each target market without needing separate copywriters.

Frequently Asked Questions

How is Simpler Work different from using ChatGPT directly?

Simpler Work is not just a wrapper for ChatGPT. It is a specialized platform that combines your unique brand context with pre-built, expert marketing workflows. While ChatGPT requires extensive prompt engineering and often produces generic "slop," Simpler Work uses zero-prompt forms and coded expertise to generate strategically sound, brand-specific content instantly, eliminating guesswork and heavy editing.

What kind of content can I create with Simpler Work?

The platform features a library of over 30 specialized modules for essential marketing tasks. This includes Email Marketing (onboarding sequences, newsletters, promotions), Ad Copy, Social Posts for various platforms, LinkedIn Outreach, Web & PR Content, and even tactical tools like a PPC ROI Calculator. For other needs, a Marketing Expert Chat is available for open-ended questions.

How does the platform learn and remember my brand?

During the initial onboarding process, you provide key information about your company, brand voice, and products or services. The Context Engine synthesizes this data, often pulling additional essence from your website. This information forms a permanent "memory" that the AI references for every task, ensuring all generated content is automatically tailored to your specific brand identity and value proposition.

Is there a free trial available?

Yes, Simpler Work offers a 3-Day Free Trial. This allows you to experience the full platform, test the workflows with your own brand context, and generate real marketing assets to evaluate the quality and speed of the output before making any commitment to a paid plan.