Parlo

About Parlo

Parlo is a streamlined, cost-effective newsletter platform designed to simplify email marketing for individuals and businesses focused on direct communication. It provides a powerful yet intuitive solution for creating, sending, and tracking newsletters without the complexity and high costs associated with advanced marketing automation suites. At its core, Parlo empowers users to grow their subscriber lists indefinitely without incurring higher monthly fees, thanks to its unique usage-based pricing model. You only pay for the emails you send, not for the number of contacts you store. This makes it an ideal tool for bloggers, content creators, media publishers, affiliates, event promoters, and nonprofits who regularly send broadcast newsletters and updates. With a user-friendly drag-and-drop editor, customizable templates, and reliable delivery powered by Amazon SES, Parlo ensures that creating professional, engaging newsletters is both simple and affordable. The platform also offers essential tracking for opens, clicks, and bounces, along with priority support, enabling users to focus on crafting their content and growing their audience without technical headaches or budget overruns.

Features of Parlo

Drag-and-Drop Newsletter Editor

Parlo's simple editor allows anyone to create visually appealing newsletters quickly and without any coding knowledge. The intuitive drag-and-drop functionality lets you arrange text, images, buttons, and other elements effortlessly. This feature is designed to save time and reduce friction, enabling you to build professional emails for any campaign type within minutes, ensuring your creative process is smooth and efficient from start to finish.

Flexible, Usage-Based Pricing

A standout feature of Parlo is its transparent and flexible pricing structure. Unlike many platforms that charge based on your subscriber list size, Parlo charges you only for the volume of emails you send each month. This model allows for unlimited list growth without automatic price increases, providing significant cost savings and predictability. You can scale your email marketing efforts in line with your actual sending activity, making it a financially sensible choice for growing businesses.

Customizable Templates & Responsive Design

Jumpstart your newsletter creation with a selection of beautifully designed, conversion-optimized templates. Each template is fully customizable to align with your brand identity, allowing control over colors, fonts, and layouts. Furthermore, all templates are built with responsive design, guaranteeing that your newsletters will display perfectly and look great on any device, whether it's a desktop, tablet, or smartphone, maximizing reader engagement.

Advanced List Management & Segmentation

Parlo simplifies contact management with easy CSV import and a centralized dashboard. You can add custom attributes to your contacts, such as location or interests, enabling sophisticated audience segmentation. This allows you to send targeted campaigns to specific groups based on their attributes or behavior, leading to more relevant content, higher engagement rates, and more effective communication strategies without complex setup.

Use Cases of Parlo

Bloggers & Content Creators

Bloggers and independent content creators can use Parlo to maintain a direct line of communication with their audience. They can effortlessly send weekly digests, updates on new posts, and exclusive content to keep subscribers engaged. The simple editor and pre-made templates allow for quick creation, while the usage-based pricing ensures costs remain low even as their follower count grows into the thousands, making it a sustainable tool for long-term audience building.

Media Publishers & News Outlets

Online magazines, news blogs, and digital publishers can leverage Parlo to distribute daily or weekly news roundups, feature stories, and editorial content. The ability to segment audiences based on interests (e.g., politics, technology, culture) ensures readers receive the most relevant news. Reliable delivery via Amazon SES guarantees high inbox placement rates, which is critical for time-sensitive information and maintaining reader trust and open rates.

Event Promoters & Organizers

Event promoters can utilize Parlo to manage communications for conferences, workshops, or local events. They can import attendee lists, segment contacts by ticket type or session interest, and send targeted updates, schedules, and reminders. The tracking features provide insights into engagement, helping promoters understand what information is most valuable to attendees and optimizing communication for future events.

Nonprofit Organizations & Communities

Nonprofits can benefit from Parlo to connect with donors, volunteers, and community members cost-effectively. They can send regular newsletters sharing impact stories, upcoming volunteer opportunities, and fundraising campaigns. The affordable, pay-as-you-send model is ideal for organizations with tight budgets, allowing them to grow their supporter base without worrying about escalating software costs, while still using professional email tools.

Frequently Asked Questions

How does Parlo's pricing work?

Parlo uses a unique usage-based pricing model. You are charged based on the number of emails you send per month, not the size of your email list. This means you can grow your subscriber list to any size without an automatic increase in your monthly cost. Plans start with a free tier and scale up based on your sending volume, offering flexibility and cost control. You only pay for what you actually use.

What kind of support does Parlo offer?

Parlo provides different support levels based on your plan. The Free and Starter plans include standard support. The Business plan, which is recommended for more active senders, includes local priority support for faster and more dedicated assistance. This ensures that users can get help when they need it to resolve issues quickly and keep their newsletter campaigns running smoothly.

Can I import my existing contact list?

Yes, Parlo makes list import straightforward. You can easily upload your existing contacts via a CSV file directly into the platform. The system also allows you to define custom attributes during or after the import process, enabling you to add personalized data points for each contact, which is essential for effective segmentation and targeted email campaigns right from the start.

How reliable is Parlo's email delivery?

Parlo ensures highly reliable email delivery through its integration with Amazon Simple Email Service (Amazon SES). Amazon SES is a trusted, scalable cloud-based email sending service designed to help businesses send high volumes of email reliably. This infrastructure provides excellent deliverability rates, ensuring your newsletters consistently reach your subscribers' inboxes and not their spam folders.

Pricing of Parlo

Parlo offers flexible, usage-based pricing plans designed to scale with your sending needs. You can start with a Free plan that includes a daily sending limit of 300 emails. The recommended Business plan starts at €6.00 per month, which includes 500 contacts and charges based on the volume of emails sent per month (e.g., 5k, 40k, 150k, 500k+). This plan removes daily sending limits and includes priority support. An option to remove Parlo branding is available for an additional €4.00 per month. You can switch plans at any time, and your first month is 100% free with no credit card required to start the trial.