SponsorRadar

About SponsorRadar

SponsorRadar is the definitive sponsorship intelligence platform designed specifically for the YouTube creator economy. It transforms the often opaque and speculative process of finding brand deals into a data-driven, systematic operation. The platform's core function is to provide creators, brands, agencies, and managers with verified, real-time data on who is sponsoring whom on YouTube. By tracking over 543,000 sponsorships across 39,000+ brands and 25,000+ channels, SponsorRadar offers an unparalleled database of active sponsorship activity. For creators, this means no more guessing which brands might be interested; they can see exactly which companies are already investing in channels similar to theirs, including sponsorship history, deal patterns, and contact information. The platform serves as a comprehensive toolkit, moving users from discovery to deal with features like channel research, brand directory exploration, professional media kit generation, and integrated outreach tools. Its primary value proposition is empowering users with actionable intelligence to identify warm leads, craft compelling pitches, and ultimately secure more and better sponsorship opportunities, regardless of their channel size.

Features of SponsorRadar

Brand Directory

The Brand Directory is a comprehensive database featuring thousands of companies actively sponsoring YouTube content. Each brand profile provides detailed insights, including a history of their sponsored videos, a list of channels they have partnered with, and patterns in their sponsorship deals such as typical channel sizes or niches they target. This allows users to research potential sponsors thoroughly before making contact, understanding their marketing strategy and preferences to tailor a more effective pitch.

Channel Research Tool

This powerful feature enables users to investigate any YouTube channel's complete sponsorship portfolio. By simply entering a channel's name, you can see every brand that has sponsored them, how frequently partnerships occur, and links to the specific sponsored videos. This is invaluable for competitive analysis, understanding market rates within a niche, and identifying brands that are proven to invest in content similar to your own.

Category & Niche Insights

SponsorRadar organizes sponsorship data across key verticals like gaming, tech, lifestyle, and finance. This allows users to filter and discover brands that are specifically targeting their niche. Instead of sifting through irrelevant sponsors, creators can quickly focus on companies whose products or services align with their content and audience, significantly increasing the relevance and potential success rate of their outreach efforts.

Integrated Outreach & Media Kit Suite

The platform streamlines the pitching process with built-in tools. Users can generate a professional, one-click media kit populated with their real channel analytics and a suggested rate card. Furthermore, SponsorRadar facilitates direct outreach by providing brand contact information and enabling users to send personalized pitch emails directly from their connected Gmail, helping to manage and track the entire communication pipeline from within the platform.

Use Cases of SponsorRadar

For Emerging Creators Seeking First Sponsorships

A creator with 10,000 subscribers can use SponsorRadar to identify brands that are already sponsoring channels of a similar size and niche. By analyzing these deals, they can create realistic rate cards and craft personalized pitches that demonstrate an understanding of the brand's existing sponsorship strategy, dramatically increasing their chances of landing a first deal compared to cold, untargeted emails.

For Established Creators Scaling Brand Deals

A creator with a large audience can utilize the platform to diversify their sponsorship portfolio and optimize their rates. They can research what competing channels in their tier are charging, discover new brands entering the YouTube sponsorship space, and use the outreach tools to efficiently manage a high volume of partnership conversations and negotiations.

For Brands & Marketing Agencies

Brands and their agencies can use SponsorRadar to conduct competitive intelligence, seeing which creators their competitors are partnering with. They can also discover new, emerging talent within their target demographics and analyze sponsorship trends across different categories to inform their own marketing strategy and budget allocation.

For Talent Managers & MCNs

Managers representing multiple creators can leverage SponsorRadar to scout for new sponsorship opportunities across their entire roster. The platform allows them to efficiently research the sponsorship landscape, identify brands that are a good fit for different clients, and streamline the outreach process, making their operation more scalable and data-driven.

Frequently Asked Questions

How does SponsorRadar get its sponsorship data?

SponsorRadar uses advanced technology to scan and analyze YouTube videos daily. It identifies sponsorship disclosures, branded content tags, and in-video promotional segments to verify sponsorship deals. This data is then categorized, indexed, and presented in the platform, ensuring users have access to real, verified sponsorship information that is constantly updated.

Is SponsorRadar only for large YouTube channels?

No, SponsorRadar is built for creators at every stage. The database includes sponsorship data for channels of all sizes, from micro-influencers to the largest creators. The tools are designed to help anyone find relevant sponsors, with filtering options that allow smaller creators to find brands that work with channels similar to their own subscriber count and niche.

What is included in the generated Media Kit?

The one-click Media Kit automatically pulls in your channel's key analytics, such as subscriber count, viewership data, and engagement rate. It formats this information professionally alongside your channel description, niche, and a suggested rate card based on your channel's metrics and comparable deals in the SponsorRadar database, creating a polished document ready to send to brands.

Can I contact brands directly through SponsorRadar?

Yes, SponsorRadar provides contact information for brands where available and integrates with your Gmail to allow you to send personalized outreach emails directly from the platform. This feature helps you track your sent pitches and manage conversations, keeping your sponsorship pipeline organized in one central location.