Oleno

About Oleno

Oleno is an autonomous content engine designed for B2B marketing teams serious about scaling organic growth. It moves beyond traditional AI writing tools by operating as a complete, connected system for demand-generation content. Oleno's core mission is to close the 90% execution gap that most teams face, transforming a backlog of essential content into published, working assets. The engine is built for programmatic SEO and Large Language Model (LLM) citation visibility, ensuring content ranks in traditional search engines and gets cited by AI models like ChatGPT, Perplexity, and Claude. It achieves this by discovering topics from a sitemap, grounding every piece in a company's specific knowledge base, and applying a defined brand voice and sales narrative. The system runs over 80 automated quality assurance checks for accuracy and compliance before publishing directly to a CMS. For organizations, Oleno replaces a fragmented content operations stack with one autonomous system that compounds visibility across both human and AI discovery surfaces, enabling consistent, high-volume, and opinionated content production without manual prompts or batch management.

Features of Oleno

The Playbook Studios

The Playbook is the central nervous system of Oleno, where your brand's unique identity is defined once and enforced everywhere. It consists of four interconnected studios: the Brand Studio dictates tone and voice; the Marketing Studio encodes your market angle and positioning; the Product Studio grounds content in accurate product knowledge; and the Design Studio ensures visual consistency. This foundational layer ensures every piece of content generated is inherently opinionated and on-brand, eliminating the generic output typical of standard AI tools.

Demand-Gen Jobs Execution

This feature allows teams to execute specific content types at scale through predefined "jobs." Users can deploy Oleno to autonomously produce SEO articles, thought leadership pieces, competitive comparison content ("X vs. Y"), case studies, customer education material, and social media posts for platforms like LinkedIn and X. Each job pulls from the central Playbook, ensuring that strategic intent is directly translated into execution without the typical loss of context or conviction that occurs with human or agency handoffs.

Connected Content Operations

Oleno automates the entire content lifecycle from brief to distribution within one connected system. The process is systematic: it begins with content angle generation and structured briefs, moves to drafting snippet-ready paragraphs, and then passes through a rigorous QA gate with 80+ automated checks. It then sanitizes text to remove AI patterns, finalizes with proper schema and metadata, generates brand-consistent visuals, and finally publishes to your CMS and distributes to social networks. This eliminates manual coordination and rework.

Autonomous Topic Discovery & Grounding

The engine proactively discovers content opportunities by analyzing your sitemap and identifying gaps or areas for expansion. Crucially, it grounds every article it creates in your proprietary knowledge base, ensuring factual accuracy and deep alignment with your product and market perspective. This moves beyond keyword-based generation to create content that is deeply relevant, authoritative, and tailored to drive genuine demand, making it valuable for both search engines and AI citation.

Use Cases of Oleno

Scaling Programmatic SEO Content

Marketing teams can use Oleno to systematically address their SEO backlog at scale. The engine autonomously discovers topic opportunities, generates search-optimized articles grounded in product truth, and publishes them directly to the website. This enables teams to target a high volume of long-tail keywords and informational queries consistently, driving organic traffic without constant manual intervention from content strategists and writers.

Building AI (GEO) Citation Visibility

For businesses aiming to be cited as authoritative sources by AI models like ChatGPT and Perplexity (Generative Engine Optimization - GEO), Oleno structures content specifically for this purpose. It produces comprehensive, well-sourced, and logically structured articles that AI models are likely to reference. This transforms a company's website into a trusted knowledge base for AI, capturing visibility on emerging AI-powered search surfaces.

Producing Consistent Competitive & Comparison Content

Sales and marketing teams often need detailed "X vs. Y" comparison pages and competitive content that converts visitors. Oleno can autonomously generate these pieces by applying the company's defined market angle and product differentiators from the Playbook. This ensures a steady stream of opinionated, conversion-focused content that highlights competitive advantages without requiring lengthy briefs and reviews for each piece.

Automating Customer Education & Support Content

Oleno can be deployed to create a vast library of customer education materials, use case guides, and detailed documentation. By grounding content in the Product Studio's knowledge, it ensures accuracy and builds user trust. This content helps reduce support ticket volume, onboard customers effectively, and nurture users through the lifecycle, all while maintaining a consistent brand voice and narrative.

Frequently Asked Questions

How is Oleno different from other AI writing tools?

Oleno is not just a writing tool; it is an autonomous content engine. While standard AI tools require manual prompts and produce generic drafts that need heavy editing, Oleno runs a complete system. It discovers topics, grounds writing in your specific knowledge base, enforces your brand playbook automatically, runs quality assurance, and handles publishing. It replaces an entire content ops stack, focusing on strategic execution rather than just text generation.

What does "grounding content in your knowledge base" mean?

Grounding means Oleno uses your company's proprietary information-such as product details, brand guidelines, market positioning, and existing collateral-as the primary source for creating content. Instead of pulling generic information from the public web, it ensures every claim, feature description, and value proposition is accurate and reflects your unique perspective. This results in authoritative, on-brand content that builds trust with readers and AI models.

Can Oleno truly match our brand's unique voice and opinion?

Yes, through the Playbook Studios. You define your brand's voice, key messaging, market angles, and product narratives in the system once. Oleno then bakes these elements into the foundation of every piece of content it creates. This process ensures your strategic POV and executive-level thinking are reflected consistently, producing opinionated demand-gen content rather than neutral, generic articles.

What kind of quality checks does the automated QA Gate perform?

The QA Gate runs over 80 automated checks on every draft before publication. These checks cover factual accuracy against your knowledge base, brand voice compliance, SEO elements like meta descriptions and headers, readability, internal linking, compliance with guidelines, and the removal of unnatural "AI-style" phrasing. This automated review process significantly reduces the need for manual editing and ensures published content meets high standards for quality and consistency.