Formly

Formly is a next-generation form builder designed for teams that want to create polished, high-converting forms without starting from a blank page. The core innovation is its integration with AI agents like Claude, ChatGPT, Cursor, Codex, and OpenClaw. Instead of manually dragging and dropping fields, users can simply describe the outcome they want in a chat window. For example, you can type "Create a feedback survey for our beta users" or "Build a job application form with a resume upload," and Formly will generate the questions, field types, and page flow automatically. The generated form opens in a full visual editor, giving you complete control to fine-tune every detail. This editor supports drag-and-drop blocks, multi-page flows, conditional logic, answer piping, file uploads, signatures, ratings, and custom branding. Formly is built for product managers, HR professionals, marketers, and developers who need to collect qualified leads, screen applicants, gather honest feedback, or manage event signups. It emphasizes data privacy with GDPR-compliant hosting in Europe, no cookies, and no tracking of form responses. Every submission can be piped to your CRM, database, or any tool via webhooks, API, or MCP. With unlimited forms and submissions under a single plan, Formly transforms the form creation process from a tedious chore into a quick, conversational task.

AI-Powered Form Generation

Formly allows you to create forms by simply describing your desired outcome in a chat with an AI agent. You can use Claude, ChatGPT, Cursor, Codex, or OpenClaw. The agent interprets your goal and automatically generates the most relevant questions, field types, and page flow. For example, asking for a "job application form with a resume upload" instantly produces a professional multi-step form. This feature eliminates the need to start from a blank template, saving significant time while ensuring the form is optimized for completion and conversion. You can review the draft and publish immediately or refine it further in the visual editor.

Full Visual Editor with Drag-and-Drop

Every form generated by the AI opens in a comprehensive visual editor, not a locked template. This editor provides a real-time preview of your form alongside a palette of drag-and-drop blocks. You can add text inputs, dropdowns, matrices, phone fields, email fields, signatures, ratings, file uploads, and more. The editor supports multi-page flows, allowing you to split long surveys into focused steps. You can also apply conditional logic and answer piping to make each response feel personalized. Custom branding options let you match your company's look and feel, and the editor gives you full control over every element the AI built.

Intelligent Personalization and Logic

Formly includes advanced features for creating personalized user experiences. Answer piping allows you to dynamically insert a respondent's previous answers into later questions, such as greeting them by name or referencing their selections. Conditional logic lets you show or hide questions based on previous responses, creating dynamic, relevant paths for each user. Multi-page forms break longer applications into digestible steps, improving completion rates. These features work together to ensure that every form feels tailored to the individual respondent, reducing friction and increasing the quality of the data collected.

Seamless Data Integration and Analytics

Formly ensures that your collected answers go directly where they are needed. The platform offers webhooks that push every submission to any service that accepts them the moment it arrives, eliminating the need for polling or middlemen. A REST API and MCP (Model Context Protocol) allow your AI agents to fetch and summarize responses for you. The built-in analytics dashboard shows total responses, completion rates, and aggregated data like average ratings. You can also set up email notifications for new submissions. This integration-first approach means your data never sits idle in a dashboard; it flows directly into your CRM, database, or automation tools.

Lead Generation and Qualification

Marketing and sales teams can use Formly to create high-converting lead capture forms in seconds. By describing the ideal customer profile to an AI agent, the system generates a form with relevant qualification questions. Conditional logic can then route high-quality leads to a different thank-you page or trigger a webhook to add them directly to a CRM. The ability to embed forms on a website or behind a short link ensures you capture leads where they already are. Analytics show conversion rates and average ratings, helping teams optimize their funnels.

Job Application Screening

HR departments can streamline their hiring process by generating comprehensive job application forms. A simple prompt like "Screen 200 job applicants for a senior developer role" produces a multi-page form with sections for personal details, work experience, resume upload, and skills assessment. Answer piping can personalize follow-up questions based on previous answers. File uploads allow candidates to submit their CVs and portfolios. All submissions are instantly available via webhooks or API, allowing seamless integration with applicant tracking systems.

Customer Feedback and Research

Product managers and researchers can deploy feedback surveys, NPS polls, and beta user research forms quickly. The AI agent can generate a survey based on a product description, including rating scales, open-ended questions, and matrix grids. Multi-page forms prevent survey fatigue by breaking long questionnaires into focused steps. Analytics provide instant summaries of response volumes, average ratings, and common themes. The data can be piped into Notion, Slack, or a database for further analysis, ensuring feedback directly informs product decisions.

Event Registration and Signups

Event organizers can create registration forms that capture attendee details, preferences, and special requests. Conditional logic can show different ticket types or dietary preference fields based on earlier selections. File uploads allow attendees to submit headshots or presentation materials. The form can be embedded directly on an event page or shared via a short link. Webhooks can send registration data to a spreadsheet or email marketing tool in real time, and email notifications keep the organizer informed of new signups.

How does Formly integrate with AI agents like Claude and ChatGPT?

Formly requires a one-time, two-minute setup to connect your preferred AI agent. After that, you can simply ask the agent to create a form, modify an existing one, or summarize responses. The agent communicates with Formly's backend to generate the form based on your description. Supported agents include Claude, ChatGPT, Cursor, Codex, OpenClaw, and n8n. The connection remains active, so you can manage your entire form lifecycle from within your chat interface.

Is my data secure and compliant with privacy regulations?

Yes. Formly is hosted entirely in Europe and is fully GDPR compliant. The platform does not use cookies and does not track or store your form responses beyond what is necessary for the form to function. Your data stays yours. This makes Formly suitable for organizations that handle sensitive information, such as job applications or customer feedback, and need to adhere to strict data protection standards.

Can I use Formly without an AI agent, just as a traditional form builder?

Absolutely. While the AI-powered generation is a key feature, Formly also functions as a full-featured visual form builder. You can start from scratch using the drag-and-drop editor, choose from a library of templates, or use the AI to generate a draft and then manually refine it. The platform supports all the same features whether you use the AI or not, including conditional logic, multi-page flows, and integrations.

What happens to my form responses after they are collected?

Form responses are stored securely on Formly's servers, hosted in Europe. You can view them in the built-in analytics dashboard, which shows total responses, completion rates, and aggregated data. For real-time use, you can set up webhooks to push every submission to any service that accepts them, such as a CRM, database, or automation tool. You can also use the REST API or MCP to pull responses programmatically. Email notifications can alert you to new submissions immediately.