Avina

About Avina

Avina is an AI-powered Go-To-Market (GTM) platform engineered for modern revenue teams to identify and act on high-intent prospects. It functions as a sophisticated buying signals and account prioritization engine, designed to solve the critical challenge of separating genuine buying signals from market noise. By unifying data across a vast array of sources—including web intent, CRM activity, email and call interactions, ad engagement, job changes, and company news—Avina provides a holistic view of which accounts are actively in-market. Its core differentiator is the use of Large Language Models (LLMs) to read and interpret the full context behind every interaction, understanding not just what a prospect did, but what it meant. This allows Avina to score and prioritize accounts with human-like judgment, delivering a live, ranked list of warm opportunities. The platform seamlessly integrates with essential sales and marketing tools like Salesforce, HubSpot, LinkedIn, Salesloft, and Outreach, automating the journey from intent to action by pushing hot accounts to reps, building lookalike ad audiences, and triggering personalized sales sequences. For sales, marketing, and revenue operations teams, Avina offers the decisive edge to spot in-market buyers before competitors, act with precision, and consistently win more pipeline.

Features of Avina

AI-Powered Signal Scoring

Avina uses advanced Large Language Models (LLMs) to analyze the full context behind every prospect interaction. Instead of relying on simple keyword matching, the AI reads and interprets what a prospect did and what it truly signifies about their buying intent. This results in a nuanced, human-like scoring system that prioritizes accounts based on the quality and meaning of signals, filtering out irrelevant noise and highlighting genuinely warm opportunities for your team to pursue immediately.

Unified Intent Data Aggregation

The platform continuously monitors and captures real-time buying signals across first-party, third-party, and public web data. It seamlessly unifies information from your CRM, email, calls, ad engagement, website intent, job changes, and company news into a single, coherent view. This comprehensive data aggregation ensures no signal is missed, providing a 360-degree perspective on account activity and intent that is synchronized with your existing GTM stack.

Automated Workflow Orchestration

Avina turns identified intent into immediate action through deep workflow automation. When high-intent accounts are identified, the platform can automatically route them into predefined sales sequences in tools like Outreach or Salesloft, add contacts to targeted lists, and build lookalike audiences for advertising campaigns. This automation keeps the pipeline moving efficiently, freeing revenue teams to focus on engaging leads rather than manual administrative tasks.

Seamless Integration & Delivery

Designed to fit existing workflows, Avina plugs directly into critical sales and marketing platforms including Salesforce, HubSpot, Apollo, and Slack. It operates in the background, enriching contact data, capturing signals, and syncing scores, leads, and accounts directly to your CRM. Teams can act on signals within Avina's centralized Signals Inbox or receive real-time alerts via Slack, ensuring opportunities are acted upon within familiar tools.

Use Cases of Avina

Accelerating Sales Development Rep (SDR) Productivity

SDRs and BDRs use Avina to cut through the noise and focus exclusively on in-market accounts. The platform delivers a live, ranked list of warm leads directly to their workflow, complete with context on why an account is hot. This eliminates hours of manual research and prospecting, allowing reps to prioritize outreach effectively, personalize their messaging based on specific signals, and significantly increase qualified meeting bookings.

Powering Account-Based Marketing (ABM) Campaigns

Marketing teams leverage Avina to identify and target accounts showing active buying intent for their ABM programs. By monitoring unified signals, marketers can create hyper-targeted ad audiences that lookalike in-market accounts, launch timely email sequences, and provide sales with a steady stream of warm leads. This ensures marketing efforts are precisely aligned with sales priorities and real-time buyer behavior.

Enhancing Revenue Operations Intelligence

Revenue Operations professionals utilize Avina to bring data-driven rigor to the sales process. The platform provides a single source of truth for all buying signals, enabling RevOps to define and refine ideal customer profile (ICP) filters, measure signal quality, and optimize automation rules. This leads to better lead routing, improved sales and marketing alignment, and a more efficient, predictable revenue engine.

Enabling Executive & Strategic Sales

Account Executives and sales leaders use Avina to gain deep, actionable insights into their key accounts and territory. The AI-driven context reveals not just that an account is active, but what specific topics or challenges they are researching. This intelligence allows for highly relevant and timely executive outreach, helping to build stronger relationships, accelerate deal cycles, and increase win rates against competitors.

Frequently Asked Questions

What types of buying signals does Avina track?

Avina tracks a comprehensive range of buying signals across multiple categories. This includes first-party data like website visits, email opens, and call transcripts from your CRM and engagement platforms. It also aggregates third-party and public intent data, such as job changes, company news, technology adoption, and research activity related to your product category or solutions. All signals are unified to provide a complete picture of account intent.

How does Avina's AI scoring differ from traditional lead scoring?

Traditional lead scoring typically uses rigid, rules-based systems that assign points for specific actions (e.g., +10 for a website visit). Avina's AI scoring uses LLMs to understand the context and meaning behind interactions. It analyzes the content of a page visited, the sentiment of a call, or the relevance of a job change, scoring accounts the way a seasoned salesperson would—by evaluating the holistic story the signals tell about a prospect's readiness to buy.

How quickly can my team get started with Avina?

You can get started with Avina in just 30 minutes. The platform is designed for seamless integration with your existing tech stack, including major CRMs, sales engagement platforms, and communication tools like Slack. The setup process involves connecting your data sources, defining your target ICP, and configuring your preferred automation workflows, after which Avina begins monitoring and delivering signals immediately.

Can Avina integrate with our current sales and marketing tools?

Yes, Avina is built to integrate seamlessly with the tools modern revenue teams already use. Native integrations include Salesforce, HubSpot, LinkedIn, Salesloft, Apollo, Instantly, Outreach, and Slack. This allows Avina to pull in activity data, enrich records, and automatically push scored accounts, leads, and alerts back into your team's existing workflow for immediate action.