Armanet

About Armanet

Armanet is a comprehensive digital advertising platform specifically engineered to serve advertisers, publishers, and creators whose content or target audiences are often censored or restricted by major ad networks like Google and Meta. It provides the full feature set of a major ad platform—including programmatic display, Connected TV (CTV), video, dynamic product ads, and an influencer marketplace—but operates without political gatekeeping. This core value proposition enables legal businesses in industries like firearms, outdoor recreation, and conservative media to achieve scalable reach and measurable performance. For advertisers, Armanet unlocks access to over 50 million unique, high-propensity customers across a vast blended network of premium websites. For publishers and creators, it offers a fair monetization partner that provides competitive CPMs and a genuine commitment to their success. Founded to solve the hard problem of advertising for the firearms industry, Armanet has grown into the largest and fastest-growing ad network operating in these underserved markets, trusted by major brands like Sig Sauer and Guns.com to drive growth with full transparency and real-time insights.

Features of Armanet

Omnichannel Campaign Management

Armanet provides a unified platform to launch and manage true omnichannel advertising campaigns. Advertisers can seamlessly run programmatic display, video, CTV, dynamic product ads, and email campaigns, all from a single, intuitive dashboard. This integrated approach allows for cohesive messaging across channels, centralized budget control, and a holistic view of campaign performance, including impressions, viewability, frequency, and spend.

Detailed Reporting & Attribution

The platform offers end-to-end transparency with detailed reporting and robust attribution modeling. Users gain a clear view of both click-through and view-through conversions, including time-to-conversion metrics. Real-time dashboards provide granular insights into all key performance indicators, enabling data-driven decisions and proving return on ad spend (ROAS) with clarity that is often missing from other networks.

Advanced Targeting & Optimization

Armanet equips advertisers with powerful targeting tools to reach precise audiences. Features include geo-targeting, audience interest targeting, and sophisticated retargeting capabilities. Campaigns can be optimized in real-time based on performance data, allowing advertisers to adjust bids, creative, and targeting parameters on the fly to maximize efficiency and campaign results.

Creator Marketplace

This feature simplifies influencer marketing by functioning like a programmatic marketplace. Brands can easily browse creator profiles, negotiate CPMs, and approve deals directly within the platform, eliminating the need for agencies or cold outreach. It provides access to a network of creators with a combined 55M+ subscribers, making scalable, authentic influencer partnerships straightforward and manageable.

Use Cases of Armanet

Advertising in Restricted Industries

Businesses in legally compliant but platform-restricted industries, such as firearms, outdoor gear, or tactical equipment, use Armanet to run scalable digital ad campaigns. It allows them to reach their core conservative and independent audiences with display, video, and CTV ads, tracking performance just like any other business, without fear of arbitrary account bans or policy shifts.

Monetizing Censored Publisher Content

Websites, blogs, and media publishers whose content focuses on conservative politics, outdoor lifestyles, or similar topics often find themselves demonetized by mainstream ad exchanges. Armanet provides these publishers with a premium demand source, offering fair CPMs and reliable revenue by connecting them with advertisers actively seeking their valuable audience.

Executing Targeted Retargeting Campaigns

E-commerce brands leverage Armanet's advanced retargeting and geo-targeting tools to re-engage potential customers who have visited their site or shown interest in specific products. By serving dynamic product ads across the extensive Armanet network, they can effectively nurture leads and recover lost sales with highly relevant messaging.

Scaling Influencer Marketing Efforts

Brands looking to build credibility and reach through influencer partnerships use the Armanet Creator Marketplace to streamline the process. They can efficiently find, negotiate with, and manage campaigns with relevant influencers in the outdoor and conservative spaces, transforming a traditionally manual and complex process into a scalable, performance-trackable channel.

Frequently Asked Questions

What makes Armanet different from Google Ads or Meta Ads?

Armanet offers the same advanced capabilities as major platforms—programmatic buying, detailed reporting, and robust targeting—but without the political gatekeeping. It specializes in reaching conservative, independent, and outdoor audiences across a network of premium sites that are often restricted or censored by other networks, providing access and fairness for both advertisers and publishers in these spaces.

What kind of audiences can I reach on Armanet?

The Armanet network provides access to over 50 million unique users monthly, comprising high-propensity buyers interested in outdoor activities, firearms, conservative news, and related lifestyles. This audience is highly engaged, loyal, and often difficult to reach at scale through traditional digital advertising channels due to platform restrictions.

How does the Creator Marketplace work?

The Creator Marketplace functions as an integrated platform within Armanet. Advertisers can browse a curated list of influencer profiles, review audience demographics and engagement metrics, negotiate CPM-based deals directly, and approve content—all without needing to use external agencies or manage individual outreach. It simplifies influencer marketing into a transparent, scalable process.

Do you offer support for campaign setup and management?

Yes. Armanet is designed to be intuitive for beginners while offering advanced controls for experts. The platform includes tools for quick launch, and many clients benefit from Armanet's full-service management options. This hands-on support includes strategy development, campaign setup, optimization, and reporting, allowing businesses to focus on other priorities.

Pricing of Armanet

Armanet structures its services through tailored plans designed to meet the needs of different advertisers, publishers, and creators. While specific tier costs are customized based on campaign scope and goals, the platform operates on transparent models. For advertisers, this typically involves managed service fees or a percentage of media spend. Publishers and creators earn revenue based on CPM (cost per thousand impressions) rates, which are competitive and fair compared to restricted mainstream networks. Interested parties are encouraged to use the "View Plans" or "Get Started" options on the website to discuss specific pricing and package details directly with the Armanet team.